Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

QUESTION

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is always less expensive than traditional media

Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Traditional media generates exposure, but online advertising campaign can guarantee sales

With AdWords you can quickly track your ad’s effectiveness and easily make changes to improve results. You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your ads.

Filed Under: Google Ads Fundamentals Certification Assessment Answers – Academy for ads, Google Digital Sales Certification Exam Answers

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Display & Video 360

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Creative

Display & Video 360

Search Ads 360

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Youtube Content Ownership

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Youtube

Youtube Channel Growth

Youtube Content Ownership

Youtube Asset Monetization

Android Enterprise Platform Associate

Waze Local Fundamentals

Waze Local advance

Google Waze

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Measurement Smart

Performance Smart

Platforms Smart

Video Smart

Smart

Measurement Smart

Performance Smart

Platforms Smart

Video Smart

Deploying Jamboards

Selling Jamboards

Academy for Ads

Google Ads Fundamentals

Google Ads Display

Google Ads Search

Google Ads Mobile Advertising

Google Ads Shopping Advertising

Google Ads Video Advertising

Google Analytics Individual Qualification

Mobile sites

Digital sales

Google Ads

Google Ads Fundamentals

Google Ads Display

Google Ads Search

Google Ads Mobile Advertising

Google Ads Shopping Advertising

Google Ads Video Advertising

Google Analytics Individual Qualification

Mobile sites

Digital sales

Campaign Manager

Creative

Display & Video 360

Search Ads 360

Google Marketing Platform

Campaign Manager

Creative

Display & Video 360

Search Ads 360

Youtube Channel Growth

Youtube Content Ownership

Youtube Asset Monetization

Youtube

Youtube Channel Growth

Youtube Content Ownership

Youtube Asset Monetization

Android Enterprise Platform Associate

Waze Local Fundamentals

Waze Local advance

Google Waze

Waze Local Fundamentals

Waze Local advance

Measurement Smart

Performance Smart

Platforms Smart

Video Smart

Smart

Measurement Smart

Performance Smart

Platforms Smart

Video Smart

Deploying Jamboards

Selling Jamboards

Hubspot Inbound

Hubspot Inbound Marketing

HubSpot Email Marketing

Hubspot Content Marketing

Hubspot Social Media

HubSpot Growth-Driven Design

HubSpot Growth-Driven Design Agency

Hubspot Inbound Sales

HubSpot Marketing Software

HubSpot Sales Enablement

HubSpot Sales Software

HubSpot CMS for Developers

HubSpot Contextual Marketing

HubSpot Agency Partner

Hubspot

Hubspot Inbound

Hubspot Inbound Marketing

HubSpot Email Marketing

Hubspot Content Marketing

Hubspot Social Media

HubSpot Growth-Driven Design

HubSpot Growth-Driven Design Agency

Hubspot Inbound Sales

HubSpot Marketing Software

HubSpot Sales Enablement

HubSpot Sales Software

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HubSpot Contextual Marketing

HubSpot Agency Partner

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SEO Toolkit Exam for Advanced SEMrush Users

Technical SEO

SEMrush PPC Fundamentals

Semrush

SEO Fundamentals

SEMrush SEO Toolkit

SEMrush Content Marketing Toolkit

SEMrush Advertising Toolkit

SEMrush Social Media Toolkit

SEMrush Affiliate Program Terms

SEO Toolkit Exam for Advanced SEMrush Users

Technical SEO

SEMrush PPC Fundamentals

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Google Analytics for Power Users

Getting Started With Google Analytics 360

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Google Analytics for Beginners

Advanced Google Analytics

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Yandex Direct

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The correct answer is:

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
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