Which practice would violate Google’s editorial and professional requirements?

QUESTION

Which practice would violate Google’s editorial and professional requirements?

Including a border on the ad

Including a question mark in the headline

Directing people to a page other than the advertiser’s homepage

Showing a ValueTrack tag in the text

The correct answer is:

Showing a ValueTrack tag in the text

Which practice would violate Google’s editorial and professional requirements?
Explanation:

The easiest way to start tracking information about your ads is by using ValueTrack parameters. ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. These parameters collect information about the source of your ad clicks. ValueTrack tags must be used in URL’s not in ad text.
Here are some examples of content that Google doesn’t allow:

Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content

The promotion is incomprehensible or does not make sense

  • Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content

    Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content

Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content

Examples: Using the display URL “www.google.com” but leading to a landing page with the URL “www.youtube.com,” using the keyword insertion feature in the top-level or second-level domain of your display URL like “www.{keyword}.com”

The promotion doesn’t accurately reflect where the user is being directed

  • Examples: Using the display URL “www.google.com” but leading to a landing page with the URL “www.youtube.com,” using the keyword insertion feature in the top-level or second-level domain of your display URL like “www.{keyword}.com”

    Examples: Using the display URL “www.google.com” but leading to a landing page with the URL “www.youtube.com,” using the keyword insertion feature in the top-level or second-level domain of your display URL like “www.{keyword}.com”

Examples: Using the display URL “www.google.com” but leading to a landing page with the URL “www.youtube.com,” using the keyword insertion feature in the top-level or second-level domain of your display URL like “www.{keyword}.com”

Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion

Promotions that do not name the product, service, or entity they are promoting, including animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

  • Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion

    Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion

Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion

Read more here: https://support.google.com/adwordspolicy/answer/6021546?hl=en

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