What should always be the first step of creating a measurement plan?

QUESTION

What should always be the first step of creating a measurement plan?

A) Setting up Google Analytics goals

B) Determining what segments you want to use for analysis

C) Choosing the KPIs that you will use to assess your performance

D) Outlining your digital strategies and tactics

E) Defining your overall business objective

The correct answer is:

B) Determining what segments you want to use for analysis

What should always be the first step of creating a measurement plan?
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