What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
The correct answer is:
There are three types of marketing objectives:
When to use “Influence Consideration” Marketing objective:
Selling a product that requires that you educate your customer
Selling a product you want to differentiate from what similar advertisers offer
Encouraging customers to explore what you offer
Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956