What is the definition of an email marketing strategy?

QUESTION

What is the definition of an email marketing strategy?

A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

A separate strategy outside of your inbound efforts that involves sending email.

A strategy for sending all types of email for your business, including sales emails and administrative emails.

A strategy around sending transactional email for your business.

The correct answer is:

A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

What is the definition of an email marketing strategy?
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