What happens when a user meets the frequency cap for an ad?

QUESTION

What happens when a user meets the frequency cap for an ad?

Ads stop serving to that user

Ads serve at a lower CPM

Another ad or a default ad is served

The placement stops serving to that user

The correct answer is:

Another ad or a default ad is served

What happens when a user meets the frequency cap for an ad?
Explanation:

Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of DoubleClick cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

Read more here: https://support.google.com/dcm/answer/2828553

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