What does a sales and marketing service-level agreement (SLA) require sales to do?

QUESTION

What does a sales and marketing service-level agreement (SLA) require sales to do?

Contact a certain percentage of the leads marketing generates.

Contact the leads marketing generates within a certain timeframe.

Close a certain number of deals.

Nothing — the SLA outlines the service marketing will provide to sales.

The correct answer is:

Contact the leads marketing generates within a certain timeframe.

What does a sales and marketing service-level agreement (SLA) require sales to do?
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