What does a sales and marketing service-level agreement (SLA) require marketing to do?

QUESTION

What does a sales and marketing service-level agreement (SLA) require marketing to do?

Provide sales with a certain number of qualified leads.

Produce a certain amount of content.

Attract a certain number of visitors.

Nothing — the SLA outlines the service sales will provide to marketing.

The correct answer is:

Provide sales with a certain number of qualified leads.

What does a sales and marketing service-level agreement (SLA) require marketing to do?
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