True or false? A higher open rate will result in a higher click-through rate.

QUESTION

True or false? A higher open rate will result in a higher click-through rate.

A) False: A higher open rate will result in a lower click rate.

B) False: A higher open rate means more people will see your email, but they might not click.

C) True: A higher open rate means more people will see your email and click.

D) True: A higher open rate automatically means you sent your email to more engaged people who will also click.

The correct answer is:

B) False: A higher open rate means more people will see your email, but they might not click.

True or false? A higher open rate will result in a higher click-through rate.
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