The AdWords Application Programming Interface (API) allows developers to use applications that:

QUESTION The AdWords Application Programming Interface (API) allows developers to use applications that: are accessible only through AdWords editor. can appear throughout the Google Search Network. can be uploaded into the Ad gallery. interact directly with the AdWords server. The correct answer is: interact directly with the AdWords server. Explanation: The AdWords API (application programming …

After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT:

QUESTION After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT: A) Add the receipient’s first name to the subject line B) Use personalization tokens in the email C) Write a specific email for each …

A custom Lightbox ad must have a format hosted in:

QUESTION A custom Lightbox ad must have a format hosted in: DoubleClick Campaign Manager AdWords DoubleClick Studio or AdWords DoubleClick Studio The correct answer is: DoubleClick Studio Explanation: Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords. Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en The following is not …

You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT:

QUESTION You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT: A) Adding social share buttons B) Send an additional email to encourage readers to share the first email if they found it helpful or relevant C) Creating …

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

QUESTION When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. 120 characters 200 characters 140 words 140 characters 60 words The correct answer is: Explanation: We will update later. …

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

QUESTION Which should be considered when analyzing campaign performance of different TrueView video ad formats? Quartiles only. View-through rate (VTR) only. View-through rate (VTR) and quartiles. Quartiles and website clicks. The correct answer is: View-through rate (VTR) and quartiles. Explanation: View rate shows you the number of views or engagements your video ad receives divided …

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

QUESTION You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate …

True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

QUESTION True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services. True – By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins. False – It is not recommended to use subcontractors because they often undercut your prices and …

What is the main purpose of a landing page?

QUESTION What is the main purpose of a landing page? To capture a visitor’s information via a form To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers To deliver an offer that a business is promoting The correct answer is: To …

What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?

QUESTION What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign? Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other. The ad with the highest combined CTR, bid and quality …

Which allows advertisers to automate AdWords reporting and campaign management?

QUESTION Which allows advertisers to automate AdWords reporting and campaign management? Use of Structured Query Language (SQL) server reporting services Execution of multiple reporting tasks from multiple computers Execution of repetitive Data Mining Extensions (DMX) queries Use of an AdWords Application Programming Interface (API) web service The correct answer is: Use of an AdWords Application Programming …

In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?

QUESTION In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent? Selecting a checkbox to grant consent Filling out a form Selecting a checkbox in an email Filling out a lead flow The correct …