An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

QUESTION An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? Set language targeting options for the …

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search Network Display Network Universal App The correct answer is: Search Network Explanation: The question says …

Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

QUESTION Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. The correct answer is: Explanation: We will update later. sincerely …

For which of these business types are there limitations for retargeting or targeting by interests?

QUESTION For which of these business types are there limitations for retargeting or targeting by interests? Products or services that require licensing, e.g. financial services. Job search and employment services. Medicine and health services. The correct answer is: Medicine and health services. Explanation: We will update later. sincerely thank

You’ve delivered a reference file that contains identical audio, video, or audiovisual material as a reference file previously delivered by another partner. What is the result?

QUESTION You’ve delivered a reference file that contains identical audio, video, or audiovisual material as a reference file previously delivered by another partner. What is the result? The reference overlap is surfaced for you to review and address. The older reference file overwrites the newer one. Nothing happens in this case. The reference file is …

_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

QUESTION _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Enterprise Tactics Paid Tactics Owned Strategies Top of Funnel Conversions Earned Goals Influencer Strategies The correct answer is: Explanation: We will update later. sincerely thank

You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

QUESTION You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA? By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above The correct answer is: All of …

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

QUESTION True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. True False The correct answer is: True Explanation: Reasons: 1.) Customers will always want to get something worth their money and also specification. Just because he is your customer does not tie him …

You’re having an exploratory call with the CEO and things are going great. What is the following sound bite an example of? “Mr. Prospect, I notice you’re doing a great job blogging frequently. Would you like a suggestion to drive even more traffic? Try including some keywords in your blog post titles. This will help your posts get properly indexed and help you show up in more search engine results. I’m wondering, is it important for your business to drive more website traffic? What impact would increased traffic have on your business?”

QUESTION You’re having an exploratory call with the CEO and things are going great. What is the following sound bite an example of? “Mr. Prospect, I notice you’re doing a great job blogging frequently. Would you like a suggestion to drive even more traffic? Try including some keywords in your blog post titles. This will …