If you’re looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at:

QUESTION If you’re looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at: A) the Boards feature in Hootsuite Social ROI B) the Overview feature in Hootsuite Analytics C) the Owl View in Hootsuite Insights D) the Overview feature in Hootsuite …

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

QUESTION You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? A) Analyze your current and historical metrics and benchmark data B) Have assets already …

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

QUESTION A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience? Link to the webpage …

What is a landing page?

QUESTION What is a landing page? A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads The …

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

QUESTION True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page. True False The correct answer is: False Explanation: We will update later. sincerely thank

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

QUESTION True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely …

When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?

QUESTION When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message? A) Hootsuite Mobile does not allow publishing – only engagement functionality B) Send Now only C) Send Now, Auto-Schedule, or Schedule a custom time D) Send Now or Schedule a custom time The correct answer is: Explanation: We …

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

QUESTION   You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit? A) Predetermined budget to be divided across …

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

QUESTION Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal? A) The goal is not specific B) All of the …