Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

QUESTION

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.

Immediately start doing live video on every channel to take back your audience.

Test out live video on different channels, and see how your audience responds.

The correct answer is:

Test out live video on different channels, and see how your audience responds.

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
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