If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?

QUESTION

If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?

Hire more marketers.

Implement a marketing automation platform to accelerate your marketing processes.

Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.

Recalculate the SLA to make it more reasonable.

The correct answer is:

Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.

If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
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