How could an advertiser determine the most profitable keywords within a campaign?

QUESTION

How could an advertiser determine the most profitable keywords within a campaign?

A) Compare the costs accrued by each keyword with the conversion data for that keyword.

B) Identify the keywords with the lowest “first page bid estimates.”

C) Compare the total clicks to total conversions for each keyword in the account.

D) Identify the keywords with the highest clickthrough rate.

The correct answer is:

A) Compare the costs accrued by each keyword with the conversion data for that keyword.

How could an advertiser determine the most profitable keywords within a campaign?
Explanation: Profitability is calculated at the conversion level for a given product or service.

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