How can a profit margin be applied to the revenue metric?

QUESTION

How can a profit margin be applied to the revenue metric?

Add a column and manually calculate revenue

Assign a media cost markup to the partner revenue model

Add a percent markup in the billing profile

Assign the pixel to a line item’s conversion tracking

The correct answer is:

Assign a media cost markup to the partner revenue model

How can a profit margin be applied to the revenue metric?
Explanation:

Use a revenue model of “media cost markup” to calculate your line items’ revenue based on marking up a line item’s media cost by a fixed percentage. A partner’s default partner revenue model can be set on the Default Partner Revenue Model page in a partner’s settings. If necessary, you can also set the partner revenue model for an individual line item in the Bid Pricing, Partner Revenue & Goals page in each line item’s settings.

You can apply profit margin to the revenue metric by assigning a media cost markup to the partner revenue model.

Read more here: https://support.google.com/displayvideo/answer/2696854

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