Category «SEMrush PPC Fundamentals»

How should Remarketing lists be segmented? Choose two options:

QUESTION How should Remarketing lists be segmented? Choose two options: Number of visitors to your landing page Value of the users on the list Different ad messages that could work best with them The correct answer is: Different ad messages that could work best with them Explanation: We will update later. sincerely thank

Fill in the blank. Branded SEO is ___ because SEO is about being _ and nobody is more _____ for your brand than you are.

QUESTION Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are. easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant The correct answer is: easy, relevant, relevant Explanation: We will update later. sincerely thank

Which is not a consequence of the situation when you don’t bid on your brand name?

QUESTION Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand Losing positions in organic SERP Losing sales from people that are ready to buy, but research you first The correct answer is: Losing positions in organic SERP Explanation: We …

When you have dedicated landing pages, who is the home page meant to serve?

QUESTION When you have dedicated landing pages, who is the home page meant to serve? Users that do not know you Both groups Users that already know who you are The correct answer is: Users that already know who you are Explanation: We will update later. sincerely thank

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

QUESTION True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale. True False The correct answer is: True Explanation: We will update later. sincerely thank

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

QUESTION True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized. False True The correct answer is: True Explanation: We will update later. sincerely thank

Conversion optimizer works by

QUESTION Conversion optimizer works by A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign during hours where users will be more likely to convert The correct answer is: …

Which is not an example of a dimension?

QUESTION Which is not an example of a dimension? Days of the week Visitors Devices Cities The correct answer is: Visitors Explanation: We will update later. sincerely thank

How much budget should you set when launching your universal app campaigns?

QUESTION How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until you’re profitable The correct answer is: 50 times that of your target cost per …

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs

QUESTION True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs False True The correct answer is: True Explanation: We will update later. sincerely thank

Ads for Universal App Campaigns are created

QUESTION Ads for Universal App Campaigns are created Automatically in the Merchant Center Automatically from the Google Play store listing In the Google Ads UI The correct answer is: Automatically from the Google Play store listing Explanation: We will update later. sincerely thank

Fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception of the call to action.

QUESTION Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, identical banner, different The correct answer is: banner, identical Explanation: We will update later. …

Which example of display targeting is not one that targets users by content?

QUESTION Which example of display targeting is not one that targets users by content? Remarketing Contextual Targeting Targeting Topics Placement Targeting The correct answer is: Remarketing Explanation: We will update later. sincerely thank

How many ad sizes are there on the GDN?

QUESTION How many ad sizes are there on the GDN? 20 10 30 25 The correct answer is: 25 Explanation: We will update later. sincerely thank

True or false? Frequency capping sets limits on how many times the same person can see an ad.

QUESTION True or false? Frequency capping sets limits on how many times the same person can see an ad. True False The correct answer is: True Explanation: We will update later. sincerely thank

Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

QUESTION Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel. Interest Awareness Desire Action The correct answer is: Awareness Explanation: We will update later. sincerely thank

True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule.

QUESTION True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule. True False The correct answer is: False Explanation: We will update later. sincerely thank

True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

QUESTION True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots. False True The correct answer is: True Explanation: We will update later. sincerely thank

Which two statements are not true about Google Ads Keyword planner?

QUESTION Which two statements are not true about Google Ads Keyword planner? It helps forecast the search volume. It is only available in your current location. keyword ideas. It is a not a free tool. The correct answer is: It is a not a free tool. Explanation: We will update later. sincerely thank

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __CTR with Google and better.

QUESTION Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, show up Higher, convert Lower, sell The correct answer is: Higher, convert Explanation: We …