Category «Search Ads 360»

Where can a saved web query be found?

0.0 00 QUESTION Where can a saved web query be found? In the left-hand menu, click Budget Management, then Web Query In the right-hand menu, Click Advertiser Settings, then Web Query In the right-hand menu, click Attribution, then Web Query In the left-hand menu, click Downloads then Web Query The correct answer is: In the …

What permissions are needed to create an advertiser?

0.0 00 QUESTION What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) The correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions. In Campaign Manager, …

What configuration setting eliminates duplicate conversions between advertisers?

0.0 00 QUESTION What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   The correct answer is:   Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track …

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

0.0 00 QUESTION When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign …

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

0.0 00 QUESTION What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting Conversion Clicks The correct answer is: Advanced Targeting Explanation: An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. …

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

0.0 00 QUESTION What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarketing lists Search Ads 360 API Attribution Google Ads API The correct answer is: Remarketing lists Explanation: If you use Campaign Manager to manage your display advertising, you can sign …

What is the default attribution model for Floodlight?

0.0 00 QUESTION What is the default attribution model for Floodlight? Last Impression First interaction Last Click First Click The correct answer is: Last Click Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may …

What metrics estimate conversions that measure user behavior across devices and environments?

0.0 00 QUESTION What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics visits The correct answer is: Cross-environment metrics Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the …

What step would be taken to check if an inventory management template has created any entities?

0.0 00 QUESTION What step would be taken to check if an inventory management template has created any entities? Check the template’s progress bar Filter for errors in the reporting dashboard Create an Executive Report with no filters Apply an “Inventory template ID” filter The correct answer is: Apply an “Inventory template ID” filter Explanation: …

What function do ValueTrack parameters perform?

0.0 00 QUESTION What function do ValueTrack parameters perform? Create custom date segmentation Dynamically insert information Track additional conversion types Automatically sync to Google Tag Manager The correct answer is: Dynamically insert information Explanation: ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads …