Category «Platforms Smart»

An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met?

QUESTION An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met? Advertiser should be looking to drive actions on their site AdWords Conversion Tracking should be implemented Advertiser should have a clear call to action All answers are correct The …

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.

QUESTION An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses Performance on desktop is likely to outperform that of mobile Advertising on YouTube will most likely be effective …

A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response.

QUESTION A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response. Creators have a strong record of helping brands go viral, guaranteeing about 1M views when partnered with the right advertiser Creators have greater success delivering against brand objectives like building consideration and loyalty, compared with …

A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs?

QUESTION A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs? Masthead Google Preferred TrueView Discovery Standard Reserve The correct answer is: TrueView Discovery Explanation: We will update later. sincerely thank

Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?

QUESTION Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Google Search Google Display Network YouTube Mobile App All answers are correct The correct answer is: Google Search Explanation: We will update later. sincerely thank

A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market?

QUESTION A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market? YouTube Look Book YouTube Lineups YouTube Creator Hub YouTube Find-a-Creator The correct answer is: YouTube Lineups Explanation: We will update …

With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

QUESTION With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device. False True The correct answer is: False Explanation: We will update later. …

What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?

QUESTION What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices? YouTube Red YouTube Gaming YouTube Music YouTube Kids The correct answer is: YouTube Red Explanation: We will update later. sincerely thank

A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?

QUESTION A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution? Affinity Customer Match In-Market Custom-Affinity The correct answer is: Customer Match Explanation: We will update later. sincerely thank