Category «Measurement Smart»

If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?

QUESTION If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation? Image ads and responsive ads (with color and format controls) Image ads and text ads Responsive ads and text ads Image ads The correct answer is: Image ads and responsive ads (with color and format controls) …

How should an advertiser exercise control over DSA campaigns?

QUESTION How should an advertiser exercise control over DSA campaigns? Set a daily budget that’s 20% lower than the maximum desired investment Select subcategories and add negative keywords Add at least five broad-match keywords to each campaign Disable automated bidding The correct answer is: Select subcategories and add negative keywords Explanation: We will update later. sincerely thank

What is automatically included in AdWords optimized lists?

QUESTION What is automatically included in AdWords optimized lists? AdWords optimized lists automatically include all users across the tag types, including AdWords remarketing tool, GA tag, and app tracking that’s sent to Google AdWords optimized lists will update on a weekly basis based on your audience performance AdWords optimized lists automatically include all new source …

What are the three main factors that determine ad quality?

QUESTION What are the three main factors that determine ad quality? Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Expected clickthrough rate, landing page experience, and ad relevance Max CPC bid, landing page experience, and ad relevance The correct answer is: Expected clickthrough rate, landing …

Match examples of app activities to the corresponding vertical.

QUESTION Match examples of app activities to the corresponding vertical. Dating/Communication – Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase Retail/Classifieds – Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase Gaming – Tutorial/Demo completion, …

Which of the following statements is true?

QUESTION Which of the following statements is true? 18% of GDN inventory is text only Responsive ads are shown on YouTube and Gmail 33% of GDN ad placements can serve text ads only Responsive ads capture user interactions and provide detailed reporting in AdWords The correct answer is: Responsive ads are shown on YouTube and …

If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

QUESTION If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation? They should increase all their keyword bids They should use the list as an exclusion They should use bid-only to reach all users who search for the keywords They should use target and …

Which policies apply when recommending RLSA? Select all that apply.

QUESTION Which policies apply when recommending RLSA? Select all that apply. Select All Correct Responses Minimum traffic policy for bid landscapes User list size privacy threshold No lists based on sensitive categories Ads cannot collect personally-identifiable information The correct answer is: Ads cannot collect personally-identifiable information Explanation: We will update later. sincerely thank