Category «HubSpot Social Media»

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

QUESTION What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark? Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a …

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

QUESTION Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply. Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs The correct answer is: Advertising costs Explanation: We will update later. sincerely thank

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

QUESTION If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be. competitors revenue targets business goals and buyer personas budget The correct answer is: business goals and buyer personas Explanation: We will update later. sincerely thank

How can social media listening increase customer advocacy?

QUESTION How can social media listening increase customer advocacy? Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and …

What’s the difference between social listening and social monitoring?

QUESTION What’s the difference between social listening and social monitoring? Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social …

There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?

QUESTION There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid? Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed …

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

QUESTION True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. True False The correct answer is: False Explanation: We will update later. sincerely thank