Category «HubSpot Inbound»

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

QUESTION A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in? Awareness Consideration Decision None of the above The correct answer is: None of the above …

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

QUESTION True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. True False The correct answer is: True Explanation: Reasons: 1.) Customers will always want to get something worth their money and also specification. Just because he is your customer does not tie him …

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

QUESTION You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach? Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to …

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

QUESTION What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas? Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to …

What kinds of information does your customer service team likely need included in each persona?

QUESTION What kinds of information does your customer service team likely need included in each persona? They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. …

When it comes to goal setting, what are objectives?

QUESTION When it comes to goal setting, what are objectives? Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. Objectives are statements you use to benchmark and monitor the progress toward your key result. Objectives are statements you use to benchmark the performance …

If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?

QUESTION If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do? Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual …

What does a knowledge strategy allow you to do?

QUESTION What does a knowledge strategy allow you to do? Identify questions that might be asked Identify topics you need to have information on Identify topics you may have information on, and what types of questions may be asked Identify content for your blog and marketing pages that would be used to generate leads The …