0.0 00 QUESTION Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results. A significance test calculator The results of your A/B test The results of the pre-work of your A/B test The purpose of your A/B test The correct answer is: A …
0.0 00 QUESTION Software with the goal of automating your marketing actions is the definition of what? Lead automation Marketing automation Services automation Sales automation The correct answer is: Marketing automation Explanation: We will update later. sincerely thank
0.0 00 QUESTION The number of valid email addresses that accepted your company’s message is the definition of what metric? Emails delivered Emails sent Emails suppressed Emails rejected The correct answer is: Emails delivered Explanation: We will update later. sincerely thank
0.0 00 QUESTION What is the definition of analysis? The detailed examination of anything complex in order to understand its nature or to determine its essential features. The detailed examination of your emails specifically. The examination of all your marketing efforts at all times. The examination of how well you’re doing analysis. The correct answer …
0.0 00 QUESTION Which of the following is NOT a step in creating tests for your marketing emails? Design your test. Review and start your test. Evaluate the segment of recipients you’re sending to. Analyze your whole email marketing strategy performance. The correct answer is: Analyze your whole email marketing strategy performance. Explanation: We will …
0.0 00 QUESTION Using an A/B test, what can you test with your marketing emails? Variations of your email The subject line of your email The body of your email The segment of contacts The correct answer is: Variations of your email Explanation: We will update later. sincerely thank
0.0 00 QUESTION What is the first question you should ask yourself when testing your marketing emails? Why am I running this test? What am I testing? Who am I testing with? How long will my test run? The correct answer is: Why am I running this test? Explanation: We will update later. sincerely thank
0.0 00 QUESTION Fill in the blank: Consistent analysis helps you discover _________. trends open rates click rates value The correct answer is: trends Explanation: We will update later. sincerely thank
0.0 00 QUESTION What is one common cause of low click-through rates? The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. The correct answer is: The email is trying to do too …
0.0 00 QUESTION Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. email campaigns bring in from your business’ initial investment. email segments bring in from your business’ initial investment. emails deliveries bring in …
0.0 00 QUESTION True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. True False The correct answer is: True Explanation: We will update later. sincerely thank
0.0 00 QUESTION True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. True False The correct answer is: True Explanation: We will update later. sincerely thank
0.0 00 QUESTION There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? Return on investment Segmentation strategy Social media collaboration Return on value The correct answer is: Return on investment Explanation: We will update later. sincerely …
0.0 00 QUESTION True or false? Your email outline is the actual template you’ll use for every email. True False The correct answer is: False Explanation: We will update later. sincerely thank
0.0 00 QUESTION What is the average width of an email? 600 pixels 55 pixels 900 pixels 400 pixels The correct answer is: 600 pixels Explanation: We will update later. sincerely thank
0.0 00 QUESTION A computer program that allows you to access and manage your email is the definition of what? Email client Email engagement Email outsourcing Email platform The correct answer is: Email client Explanation: We will update later. sincerely thank
0.0 00 QUESTION True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes. True False The correct answer is: True Explanation: We will update later. sincerely thank
0.0 00 QUESTION What are the two buckets that your post-send metrics fall into? Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage The correct answer is: Positive and negative Explanation: We will update later. sincerely thank
0.0 00 QUESTION True or false? Any email marketing vender of value will not allow you to send to a purchased list. True False The correct answer is: True Explanation: We will update later. sincerely thank
0.0 00 QUESTION What is graymail? Email you technically opted in to receive but do not really want. Email you never opted in to receive and do not want. Email you opted in to receive and engage with. Email that’s delivered to your spam folder. The correct answer is: Email you technically opted in to …