Category «HubSpot Inbound Marketing»

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

QUESTION If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior The correct answer is: Information gathered from user behavior Explanation: We will update later. …

True or false? Analysis is only important in your inbound email marketing strategy.

QUESTION True or false? Analysis is only important in your inbound email marketing strategy. True False The correct answer is: False Explanation: We will update later. sincerely thank

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

QUESTION Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. The correct answer is: Write for scalability. Explanation: We will update later. sincerely thank

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

QUESTION Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of …

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

QUESTION There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey The correct answer is: Understanding implicit …

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False

QUESTION True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False The correct answer is: False Explanation: We will update later. sincerely thank

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

QUESTION Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. timely, efficient, and targeted approach to connecting with your leads timely, effective, and targeted approach to connecting with your contacts timely, …

What does the send metric help you analyze?

QUESTION What does the send metric help you analyze? Any email recipients who was sent to and accepted your message. Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR. Any email recipients who can’t be sent to either because they …

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

QUESTION When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? SMART goals Segmentation Engagement Open and click rates The correct answer is: Open and click rates Explanation: We will update later. sincerely thank

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

QUESTION Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? Segmentation Buyer’s journey Conversations across emails Social interaction The correct answer is: Conversations across emails Explanation: We will update later. sincerely thank

True or false? You need a web designer to design your marketing emails.

QUESTION True or false? You need a web designer to design your marketing emails. True False The correct answer is: False Explanation: We will update later. sincerely thank

What does email delivery refer to?

QUESTION What does email delivery refer to? Whether or not a receiver accepts your email Whether or not a contact opens your email Whether or not a receiver clicks your email Whether or not a receiver rejects your email The correct answer is: Whether or not a receiver accepts your email Explanation: We will update …

What are the three levels of opt-in?

QUESTION What are the three levels of opt-in? Opt-in, opt-out, and neutral Neutral, opt-in, and confirmed opt-in Opt-out, opt-in, and GDPR opt-out There are only two. The correct answer is: Opt-in, opt-out, and neutral Explanation: We will update later. sincerely thank

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

QUESTION Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to …

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

QUESTION There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? The right person The right segments The right email platform The right buyer personas The correct answer is: The right person Explanation: We will update later. sincerely thank

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.

QUESTION Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. contact management contact organization contact program contact database The correct answer is: contact management Explanation: We will update later. sincerely thank

What are the three ways to look at your contacts list through?

QUESTION What are the three ways to look at your contacts list through? Sources, permissions, expectations Sources, expectations, delivery rate Sources, clicks, opens Sources, permissions, delivery rate The correct answer is: Sources, permissions, expectations Explanation: We will update later. sincerely thank

True or false? Trust is not a factor of your lead nurturing strategy. True False

QUESTION True or false? Trust is not a factor of your lead nurturing strategy. True False The correct answer is: False Explanation: We will update later. sincerely thank

True or false? Every test you run needs to have statistically significant results.

QUESTION True or false? Every test you run needs to have statistically significant results. True False The correct answer is: False Explanation: We will update later. sincerely thank

When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

QUESTION When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range? Decide that three hours is long enough because people never check our emails after that. Try to test for 24 hours …