Category «HubSpot Inbound Marketing»

What is graymail?

QUESTION What is graymail? Email you technically opted in to receive but do not really want. Email you never opted in to receive and do not want. Email you opted in to receive and engage with. Email that’s delivered to your spam folder. The correct answer is: Email you technically opted in to receive but …

You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

QUESTION You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA? By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above The correct answer is: All of …

What is the ideal length of a subject line?

QUESTION What is the ideal length of a subject line? 41–50 characters 55–75 characters 10–20 characters 75–100 characters The correct answer is: 41–50 characters Explanation: We will update later. sincerely thank

What is the definition of a conversion?

QUESTION What is the definition of a conversion? The completion of an open The completion of a click The completion of a desired action The completion of all clicks The correct answer is: The completion of a desired action Explanation: We will update later. sincerely thank

What are the two key actions to look at when optimizing each part your email?

QUESTION What are the two key actions to look at when optimizing each part your email? The segment and the open The open and the click The contacts and the goal The subject line and the preview text The correct answer is: The open and the click Explanation: We will update later. sincerely thank

Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

QUESTION Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to? Setting a goal Selecting a template Discussing with your team Sending your email The correct answer is: Setting a goal Explanation: We will update later. sincerely thank

What does AIDA stand for?

QUESTION What does AIDA stand for? Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action The correct answer is: Attention, interest, desire, action Explanation: We will update later. sincerely thank

By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”

QUESTION By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can …

Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?

QUESTION Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email? Expectations Email layout Personalization All of the above The correct answer is: All of the above Explanation: We will update later. sincerely thank

Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.

QUESTION Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________. alignment relevancy context connection The correct answer is: relevancy Explanation: We will update later. sincerely thank

What helps to ensure you deliver the right email to the right person?

QUESTION What helps to ensure you deliver the right email to the right person? Buyer personas Segmentation Buyer’s journey Contact properties The correct answer is: Segmentation Explanation: We will update later. sincerely thank

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.

QUESTION True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email. True False The correct answer is: True Explanation: We will update later. …

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

QUESTION You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing? Creating the right email by bringing content and subject line together Creating the right email by bringing content …

To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?

QUESTION To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health? A segment that tracks all ineligible contacts A segment that tracks all emails sent A segment that tracks all actively subscribed …

If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

QUESTION If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads? Lifecycle stage Contact property Buyer’s journey Buyer persona The correct answer is: Lifecycle stage Explanation: We will update later. sincerely thank

Before emailing any contacts in your database, what question do you need to ask yourself or your team?

QUESTION Before emailing any contacts in your database, what question do you need to ask yourself or your team? Do we have permission? Do we have a segment of contacts? Do we have a goal? Do we have an email template? The correct answer is: Do we have permission? Explanation: We will update later. sincerely …

Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

QUESTION Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with? The right contacts in your database The right program to analyze the trends The right platform to bring in new contacts The right strategy to measure the decay …

Fill in the blank: Inbound is the happy marriage between___________.

QUESTION Fill in the blank: Inbound is the happy marriage between___________. content and email strategy and content outbound and inbound context and content The correct answer is: context and content Explanation: We will update later. sincerely thank

You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?

QUESTION You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else? Organize all the interactions you have. Integrate your contact information with other tools you use. Integrate with the other parts …

As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?

QUESTION As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails? Email sending provider Email service program Email service provider Email sender program The correct answer is: Email service provider Explanation: We will update later. sincerely thank