Category «HubSpot Growth Driven Design»

Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote?

QUESTION Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best …

What is the purpose of the GDD starter package?

QUESTION What is the purpose of the GDD starter package? A short, pre-engagement kickoff focused around scoping the launch pad website and generating your initial wishlist. For clients who build a launch pad, but do not want ongoing continuous improvement. The starter package focuses on maintenance and updates of the existing launch pad website. The starter package …

According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?

QUESTION According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote? Review the prospect’s current site and make estimates on the effort required to implement similar pages based on your experience selling web projects. Review historical performance of your team on past projects. Then …

Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?

QUESTION Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website? The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also …

Which of the following are the two major workshops to host during the strategy stage?

QUESTION Which of the following are the two major workshops to host during the strategy stage? Client interview workshop and end-customer interview workshop Strategy kickoff workshop and wish list generation workshop Wishlist generation workshop and prototype development workshop Strategy kickoff workshop and user testing workshop The correct answer is: Strategy kickoff workshop and wish list …

Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

QUESTION Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage. Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing. Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”. There is no reason …

Which of the following is NOT a way Growth-Driven Design impacts your agency?

QUESTION Which of the following is NOT a way Growth-Driven Design impacts your agency? Doubles the revenue from your website engagements Moves your agency away from contractors and freelancers Differentiates your agency Greatly reduces scope creep, launches on-time, and on budget Flips your business model from project-based to a recurring revenue model The correct answer …

According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?

QUESTION According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design? It creates happier clients, increases transparency with the CMO, and is overall less expensive. It drives better results and revenue, increases global reach, and improves multilanguage functionality. It provides quicker …

Which statement best describes when user research is used during Growth-Driven Design?

QUESTION Which statement best describes when user research is used during Growth-Driven Design? User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous …

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

QUESTION Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments …

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

QUESTION Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative? It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process. The value focus area should be …

What is the website performance roadmap?

QUESTION What is the website performance roadmap? A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website. …

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

QUESTION Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is? A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The …

Which focus area is often worked on directly after your new launch pad website goes live?

QUESTION Which focus area is often worked on directly after your new launch pad website goes live? Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Personalization. You …

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

QUESTION Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress? The stakeholder mapping document The website performance roadmap Fundamental assumptions The journey map The correct answer is: The website …

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

QUESTION What is the difference between Growth-Driven Design and conversion rate optimization (CRO)? Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology. Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience. Growth-Driven Design is what happens before you …