Category «Hubspot Email Marketing»

In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting?

QUESTION In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting? A) Present the data, an interpretation of what went wrong, and share an action plan for improvement B) Present …

When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail?

QUESTION When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail? emails blocked by your system after a contact has unsubscribed email that a contact has opted-in to receiving but never opens when a contact continues to receive emails to a different …

Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:

QUESTION Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT: Money invested in the campaign The salary of the email marketer Money generated in sales The price of any stock images you use The correct answer …

One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct?

QUESTION   One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct? All previous metrics impact future performance Only previous deliverability metrics impact future performance Only previous engagement metrics impact future performance No previous metrics …

While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions.

QUESTION While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions. A) Your landing pages do not function well …

You’ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps?

QUESTION You’ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps? A) Prioritizing experiments, identifying opportunities, designing experiments B) Designing experiments, prioritizing experiments, identifying opportunities C) Identifying opportunities, designing …

Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter?

QUESTION Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter? A) It will help you set up the optimization experiment B) …

Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

QUESTION Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond? “Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.” “Nice! Send …

While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT:

QUESTION While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT: If you will be able …

When you ask your coworker what they’re working on, they respond, “I’m trying to figure out the length and complexity of our lead’s buying cycles. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing?

QUESTION When you ask your coworker what they’re working on, they respond, “I’m trying to figure out the length and complexity of our lead’s buying cycles. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing? Figuring out how long a lead nurturing campaign should take to …