Category «HubSpot Contextual Marketing»

Which of the following is NOT a best practice for building an inbound services page on your agency’s website?

QUESTION Which of the following is NOT a best practice for building an inbound services page on your agency’s website? Organize the page for easy navigation and clarity. Tailor the language to the needs of your persona. Optimize the page around relevant terms like “inbound marketing agency” or “inbound sales consultant.” Promote your bottom-of-the-funnel offer …

Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect.

QUESTION Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect. menu of services, service pack service pack, retainer pricing menu of services, bottom-of-the-funnel offer utilization rate, profit margin The correct answer is: Explanation: We will …

The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?

QUESTION The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets? A relevant top-of-the-funnel offer and a services website page. A relevant bottom-of-the-funnel offer and a services website page. A relevant top-of-the-funnel offer and CTAs on your blog content. A …

True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call.

QUESTION True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call. True False The correct answer is: Explanation: We will update later. sincerely thank

You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?

QUESTION You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. …

In the connect call, the “give and get” helps you _______, but in the exploratory call, the “give and get” helps you _______.

QUESTION In the connect call, the “give and get” helps you _______, but in the exploratory call, the “give and get” helps you _______. address resistance, assess fit address resistance, discover goals and challenges develop a positioning statement, develop a power statement develop a positioning statement, discover goals and challenges The correct answer is: Explanation: …

When looking to gather relevant business information from a prospect, all of the following are good questions to discover pain points EXCEPT:

QUESTION When looking to gather relevant business information from a prospect, all of the following are good questions to discover pain points EXCEPT: “Why do you think that is?” “What’s your plan to address it?” “What are you considering as a budget for addressing that?” “How long has that been a challenge for you?” The …

By proposing the “right solution at the right time,” you’re doing what?

QUESTION By proposing the “right solution at the right time,” you’re doing what? Still accepting project-based work if the prospect can’t afford your retainer. Offering only 12-month commitments to your retainers because inbound takes time. Kicking off your engagement with a trial period to establish quick wins first. Coaching your prospect to manage inbound internally. …

Studies show that prospects forget 50-80% of what was discussed only a single day later. How can you avoid that happening?

QUESTION Studies show that prospects forget 50-80% of what was discussed only a single day later. How can you avoid that happening? Assign your prospect homework, like a questionnaire. Summarize and recap your exploratory meeting with a follow-up email. Schedule a goal-setting and planning call no later than one week after the exploratory meeting. Test …

You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

QUESTION You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement? No. Be respectful of your prospect and back off. Yes. Always come with a backup positioning statement and try again. No. If the positioning statement didn’t …

Which of the following is NOT a leading indicator that may signify your client has the potential for an upsell on top of their renewal?

QUESTION Which of the following is NOT a leading indicator that may signify your client has the potential for an upsell on top of their renewal? Your primary point of contact has changed in the organization. The client is growing the team and adding more team members. The client is looking to expand their service …

What is the recommended approach to translating a prospect’s goals into measurable targets?

QUESTION What is the recommended approach to translating a prospect’s goals into measurable targets? Assign homework so you already have this information before the call. Conduct the meeting over video to make it a more personal experience. Wait to cover measurable targets until the prospect has your proposal to encourage them to close. Do the …

You open a connect call with a target account with the following sound bite: “Hi, this is Lisa from Inbound Agency. I was doing some reading online and I saw the article on Huffington Post naming your company one of the top companies in your industry. I work with companies that are already doing well online, like you, but are still struggling with converting that traffic into more leads and sales. Does that sound familiar to you?” What would you improve for next time?

QUESTION You open a connect call with a target account with the following sound bite: “Hi, this is Lisa from Inbound Agency. I was doing some reading online and I saw the article on Huffington Post naming your company one of the top companies in your industry. I work with companies that are already doing …