Category «HubSpot Contextual Marketing»

Fill in the blank: You have a client that is launching a new product. They are expanding their business and overachieving on their goals. You contact your Channel Consultant for help with discovery questions to determine if ___________ .

0.0 00 QUESTION Fill in the blank: You have a client that is launching a new product. They are expanding their business and overachieving on their goals. You contact your Channel Consultant for help with discovery questions to determine if ___________ . the client has been secretly executing unguided inbound outside of your supervision the …

In month 9 of their 12-month contract, your channel deal calls you to close their HubSpot portal. Assuming the contract for the portal is in their name, how do you respond? “Sure thing. The HubSpot portal senses inactivity and terminates automatically at the end of its first year if you haven’t used the software in the final 30 days. We can re-open after 90 days with everything still in place, if we need to.” “No problem. I can inform our HubSpot CC of your request. You will be responsible for the remaining payments between now and the end of the contract, but it will officially close one year from the original signing date, since you contacted us at least 45 days in advance. Let’s meet to discuss removing content and data from the portal before it closes.” “Sure thing. If you make one final payment, the remaining two months of the contract will be voided. Call HubSpot to tell them what we discussed.” “No problem. I can inform HubSpot of your request. We have a forgiveness agreement with them as a member of their Agency Partner program and we can close channel deal portals at any time.”

0.0 00 QUESTION In month 9 of their 12-month contract, your channel deal calls you to close their HubSpot portal. Assuming the contract for the portal is in their name, how do you respond? “Sure thing. The HubSpot portal senses inactivity and terminates automatically at the end of its first year if you haven’t used …

Your client has exceeded the 1,000 contact tier limit, with a total of 1,125 contacts in their HubSpot portal. 250 of those 1,125 contacts were generated organically via form submission and 900 were imported via a list. What happens now?

0.0 00 QUESTION Your client has exceeded the 1,000 contact tier limit, with a total of 1,125 contacts in their HubSpot portal. 250 of those 1,125 contacts were generated organically via form submission and 900 were imported via a list. What happens now? Only the contacts imported through a list count toward their contact tier …

Fill in the blank: The best ROI calls include straightforward reporting that references the original retainer while _________, all inside of just 30-40 minutes.

0.0 00 QUESTION Fill in the blank: The best ROI calls include straightforward reporting that references the original retainer while _________, all inside of just 30-40 minutes. always telling the story of why the client hired you always pushing upsell opportunities to your written agreement always encouraging greater autonomy for your agency always guarding the …

True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market.

0.0 00 QUESTION True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market. True False The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

0.0 00 QUESTION Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting. buyer persona, target market target market, buyer persona buyer profile, target market buyer persona, qualified lead The correct answer is: Explanation: We will update later. sincerely thank

You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?

0.0 00 QUESTION You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda? BANT (budget, authority, need, timeline) The give and get …

You and your agency’s cofounder both worked in higher education for years before starting the agency. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?

0.0 00 QUESTION You and your agency’s cofounder both worked in higher education for years before starting the agency. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education …

You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

0.0 00 QUESTION You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight? Stop pitching and aim to help. Differentiate and target. Emphasize the inbound methodology. The inbound sales framework. The …

There are two leading indicators that suggest when it’s time to start growing your agency’s team. What are they?

0.0 00 QUESTION There are two leading indicators that suggest when it’s time to start growing your agency’s team. What are they? Utilization rate and specialty services Utilization rate and org structure Core values and specialty services Core value and org structure The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blank: The _______ is the first formal meeting between your agency and your new client, which allows you to demonstrate your understanding of the client’s challenges, the action steps required, and their definition of success.

0.0 00 QUESTION Fill in the blank: The _______ is the first formal meeting between your agency and your new client, which allows you to demonstrate your understanding of the client’s challenges, the action steps required, and their definition of success. guided client onboarding program new client kick-off goal-setting and planning call marketing and sales …

A colleague sends you a link to a company that they think would be a good fit for a retainer with your agency. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

0.0 00 QUESTION A colleague sends you a link to a company that they think would be a good fit for a retainer with your agency. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through …

When assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT:

0.0 00 QUESTION When assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT: How many hours each individual service takes to complete. How many times a service is completed each month. All of the tasks or subtasks associated with the service. Which …

True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly.

0.0 00 QUESTION True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly. True — questions starting with “why,” “what,” and “how” will position the client to explain their thinking and get you closer to an open, human conversation. False – because most negotiations aren’t negotiations. If you …