Category «HubSpot Contextual Marketing»

Fill in the blank: It’s recommended the Acme Agency confirm __________ on Pluto Pool Co.’s site to complete their content audit.

QUESTION Fill in the blank: It’s recommended the Acme Agency confirm __________ on Pluto Pool Co.’s site to complete their content audit.  A)  there are images on the existing blog posts B)  the social media sharing buttons function C)  the landing page form fields are positioned D)  All of the above The correct answer is: …

During the Explore stage of the Inbound Sales Methodology, which of the following do you explore?

QUESTION During the Explore stage of the Inbound Sales Methodology, which of the following do you explore?  A)  Your qualified leads’ goals and challenges B)  Your inbound relationships C)  The prospect’s budgetary constraints D)  Your potential prospects The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blank: Onboarding initiates a retainer’s first 90 days of a client engagement. Its purpose is to __________.

QUESTION Fill in the blank: Onboarding initiates a retainer’s first 90 days of a client engagement. Its purpose is to __________.  A)  automate your client’s existing contact database B)  spur faster, more measurable results C)  increase site traffic D)  move organic leads down the marketing funnel The correct answer is: Explanation: We will update later. …

Fill in the blanks: Acme made the right decision including Pluto Pool Co.’s sales team in their onboarding “alignment” phase, encouraging both teams to define _________ and positioning them to _________ shortly after.

QUESTION Fill in the blanks: Acme made the right decision including Pluto Pool Co.’s sales team in their onboarding “alignment” phase, encouraging both teams to define _________ and positioning them to _________ shortly after. the sales funnel; redefine the call calendar list segments; redefine buyer personas a content calendar; establish success metrics buyer personas; establish …

How can planning lifecycle stages with HubSpot Sales encourage stronger ROI reporting to your client?

QUESTION How can planning lifecycle stages with HubSpot Sales encourage stronger ROI reporting to your client? The initial planning will earn you trust with the client’s sales team, allowing you to name your price with their marketing team for each customer sold in the first 6 months. It shows how uncomplicated the inbound process is, …

Achieving peak employee utilization of 75% client-facing work and 25% internal administrative work will inform you when making decisions on what?

QUESTION Achieving peak employee utilization of 75% client-facing work and 25% internal administrative work will inform you when making decisions on what? Your hiring and capacity planning Your job descriptions Your sales commissions Your client retention The correct answer is: Explanation: We will update later. sincerely thank

You anticipate a client breakup and receive a 45-day notice for cancellation. What is your next step?

QUESTION You anticipate a client breakup and receive a 45-day notice for cancellation. What is your next step? Prepare for a renewal call and carry out the remainder of their retainer. Increase communication to show your agency is invested in their success. End communication with the client. Limit, but do not entirely cut off communication, …

To take advantage of pre-existing web resources, what should you do with a client’s current content?

QUESTION To take advantage of pre-existing web resources, what should you do with a client’s current content? Modify downloadable documents, such as infographics and template guides, with better keywords, based on your research. Do not modify any currently live content, as it damages existing keyword SEO your agency can capitalize on. Find out what the …

Fill in the blanks: A(n) ________ governs your minute-to-minute interactions with a client, while the ________ is a high-level description of your work together.

QUESTION Fill in the blanks: A(n) ________ governs your minute-to-minute interactions with a client, while the ________ is a high-level description of your work together. agreement, SLA SLA, retainer retainer, SLA retainer, agreement The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blank: You have a client that is launching a new product. They are expanding their business and overachieving on their goals. You contact your Channel Consultant for help with discovery questions to determine if ___________ .

QUESTION Fill in the blank: You have a client that is launching a new product. They are expanding their business and overachieving on their goals. You contact your Channel Consultant for help with discovery questions to determine if ___________ . the client has been secretly executing unguided inbound outside of your supervision the client is …

In month 9 of their 12-month contract, your channel deal calls you to close their HubSpot portal. Assuming the contract for the portal is in their name, how do you respond? “Sure thing. The HubSpot portal senses inactivity and terminates automatically at the end of its first year if you haven’t used the software in the final 30 days. We can re-open after 90 days with everything still in place, if we need to.” “No problem. I can inform our HubSpot CC of your request. You will be responsible for the remaining payments between now and the end of the contract, but it will officially close one year from the original signing date, since you contacted us at least 45 days in advance. Let’s meet to discuss removing content and data from the portal before it closes.” “Sure thing. If you make one final payment, the remaining two months of the contract will be voided. Call HubSpot to tell them what we discussed.” “No problem. I can inform HubSpot of your request. We have a forgiveness agreement with them as a member of their Agency Partner program and we can close channel deal portals at any time.”

QUESTION In month 9 of their 12-month contract, your channel deal calls you to close their HubSpot portal. Assuming the contract for the portal is in their name, how do you respond? “Sure thing. The HubSpot portal senses inactivity and terminates automatically at the end of its first year if you haven’t used the software …

Your client has exceeded the 1,000 contact tier limit, with a total of 1,125 contacts in their HubSpot portal. 250 of those 1,125 contacts were generated organically via form submission and 900 were imported via a list. What happens now?

QUESTION Your client has exceeded the 1,000 contact tier limit, with a total of 1,125 contacts in their HubSpot portal. 250 of those 1,125 contacts were generated organically via form submission and 900 were imported via a list. What happens now? Only the contacts imported through a list count toward their contact tier limit, so …

Fill in the blank: The best ROI calls include straightforward reporting that references the original retainer while _________, all inside of just 30-40 minutes.

QUESTION Fill in the blank: The best ROI calls include straightforward reporting that references the original retainer while _________, all inside of just 30-40 minutes. always telling the story of why the client hired you always pushing upsell opportunities to your written agreement always encouraging greater autonomy for your agency always guarding the lead-gen data …

True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market.

QUESTION True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market. True False The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

QUESTION Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting. buyer persona, target market target market, buyer persona buyer profile, target market buyer persona, qualified lead The correct answer is: Explanation: We will update later. sincerely thank

You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?

QUESTION You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda? BANT (budget, authority, need, timeline) The give and get Working together …