Category «Hubspot Content Marketing»

Fill in the blank: To effectively tell your business’ story, you need ________________.

QUESTION Fill in the blank: To effectively tell your business’ story, you need ________________. an interesting history a testimonial from a happy customer a mission with supporting values great products and services The correct answer is: a mission with supporting values Explanation: A Smart person, who can effectively deliver the mission with which the business …

You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

QUESTION You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond? “Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” …

What results can you yield by establishing reporting expectations prior to campaign launch?

QUESTION What results can you yield by establishing reporting expectations prior to campaign launch? The campaign’s written SMART goals will free stakeholders from being directly involved. The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals. The campaign’s written SMART goals better align your work with the …

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

QUESTION When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers? Ensure all leads from social …

You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

QUESTION You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next? Post the same message on all channels as Facebook since it is working well. Analyze Facebook further to see which posts are working for future content ideas. Transition all …

True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

QUESTION True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better. True False The correct answer is: False Explanation: We will update later. sincerely thank

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

QUESTION When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings? Update the headline Use a new author Add sub-headings to each section All of the above The correct answer is: Update the headline Explanation: We will update later. sincerely …

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

QUESTION You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? Yes, because having an editor complete your content ensures it will read well to others. Yes, a …