Category «HubSpot CMS for Developers»

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

0.0 00 QUESTION Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Determine her method for segmenting the homepage visitors. Map out the CTA conversion path …

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

0.0 00 QUESTION When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing? A) The questions on the form B) The landing page copy C) The image D) The redirect page The correct answer is: Explanation: We will update later. sincerely thank

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

0.0 00 QUESTION An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? A) A personalization token on the landing page that displays the first name of visitors who come from the email. B) …

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for?

0.0 00 QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for? A) Accessibility. Send the users to a more relevant page. …

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

0.0 00 QUESTION Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors? A) Segmentation by lifecycle stage B) Segmentation …

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

0.0 00 QUESTION The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach? A) Because search engines will index both languages resulting …

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

0.0 00 QUESTION Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request? A) “We might add it. Let’s figure out …

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

0.0 00 QUESTION Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you …

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

0.0 00 QUESTION You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? A) Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. B) If we …