Category «HubSpot CMS for Developers»

How do personalization tokens differ from smart text created in HubSpot?

QUESTION How do personalization tokens differ from smart text created in HubSpot? A) Personalization tokens don’t require segmentation to use them. B) Personalization tokens are not indexed by search engines. C) Personalization tokens are indexed by search engines. D) Personalization tokens don’t connect to the Contacts database. The correct answer is: Explanation: We will update …

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

QUESTION Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort? A) Your site’s layout. B) The elements in your site’s footer. C) Your site’s navigation. D) Your site’s style. The correct answer is: Explanation: We will update later. …

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

QUESTION Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT: A) That the test only asks users to do one task. B) That the test is designed around a …

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

QUESTION You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA? A) “Free trial” – keep your wording the same. B) “Try our product” – a user on your blog needs different language than a user on your products page …