Category «HubSpot Agency Partner»

You’re having an exploratory call with the CEO and things are going great. What is the following sound bite an example of? “Mr. Prospect, I notice you’re doing a great job blogging frequently. Would you like a suggestion to drive even more traffic? Try including some keywords in your blog post titles. This will help your posts get properly indexed and help you show up in more search engine results. I’m wondering, is it important for your business to drive more website traffic? What impact would increased traffic have on your business?”

QUESTION You’re having an exploratory call with the CEO and things are going great. What is the following sound bite an example of? “Mr. Prospect, I notice you’re doing a great job blogging frequently. Would you like a suggestion to drive even more traffic? Try including some keywords in your blog post titles. This will …

You’re trying to assess the need of a prospect during the exploratory call. Your prospect responds to your questions with: “I need to get more traffic to my website. Trade shows and billboards aren’t driving the same results as they used to. Without making a change, my business won’t grow. Inbound sounds like a great fit and I’d like to start working with your team as soon as possible.” Does this prospect have a qualified need?

QUESTION You’re trying to assess the need of a prospect during the exploratory call. Your prospect responds to your questions with: “I need to get more traffic to my website. Trade shows and billboards aren’t driving the same results as they used to. Without making a change, my business won’t grow. Inbound sounds like a …

During the exploratory call, you say to your prospect Fifth Season: “We work with companies like yours that have invested in their website but are disappointed in how it’s helping to drive new business. We take an inbound approach that drives more traffic, converts more leads, and closes more sales, so that their website becomes their most effective salesperson. We are different because we work specifically with businesses in the travel and leisure industry. We’re experts in your audience’s needs, values, and motivations, and this allows us to create an inbound marketing strategy that speaks directly to them.” What is this an example of?

QUESTION During the exploratory call, you say to your prospect Fifth Season: “We work with companies like yours that have invested in their website but are disappointed in how it’s helping to drive new business. We take an inbound approach that drives more traffic, converts more leads, and closes more sales, so that their website …

You are preparing to close a new sale. Which of the following is NOT requirement to ensure you’re ready to ask for the business?

QUESTION You are preparing to close a new sale. Which of the following is NOT requirement to ensure you’re ready to ask for the business? The prospect has qualified need The prospect has a high BANT rating The prospect has a clear cost of inaction The prospect has seen a HubSpot demo The correct answer …

To help confirm timing and encourage your prospect to not delay getting started with inbound marketing, what should you show during your final presentation?

QUESTION To help confirm timing and encourage your prospect to not delay getting started with inbound marketing, what should you show during your final presentation?  A)  A backwards timeline with the critical milestones and targets B)  A slide with the consequences of delaying action C)  An activity plan with 3 options – build, grow, and …

You are at the end of the goal setting and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take?

QUESTION You are at the end of the goal setting and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take? A.) Ask the prospect how they feel. Use a tie-down question such as “What do you feel least confident about?” B.) …

You’re setting the agenda for a goal planning and setting call with Justine from Fifth Season. Which of the following sound bites accurately represents what you’ll cover during this call?

QUESTION You’re setting the agenda for a goal planning and setting call with Justine from Fifth Season. Which of the following sound bites accurately represents what you’ll cover during this call? “Justine, the purpose of today’s call is to understand your company’s traffic, lead and customer goals and then build a plan to help you …

True or false? Your agency is responsible for notifying your channel deals 45 days before the start of their contract’s second year of any upcoming changes to their contract, such as expiration of initial discount or billing cycle modifications.

QUESTION True or false? Your agency is responsible for notifying your channel deals 45 days before the start of their contract’s second year of any upcoming changes to their contract, such as expiration of initial discount or billing cycle modifications.  A)  TRUE     B)  FALSE     The correct answer is: Explanation: We will …

Fill in the blank: In preparation for regular engagement with your first client, every person at your agency needs to _________ to provide foundational knowledge for delivering on your agency’s methodology, no exceptions.

QUESTION Fill in the blank: In preparation for regular engagement with your first client, every person at your agency needs to _________ to provide foundational knowledge for delivering on your agency’s methodology, no exceptions.  A)  become HubSpot Certified B)  re-read the client’s retainer C)  become Inbound Certified D)  post to your agency social media account …

Why is it recommended to refer back to the initial sales call notes during the early strategy planning sessions with the client?

QUESTION Why is it recommended to refer back to the initial sales call notes during the early strategy planning sessions with the client? A)  Because it helps set precedent for your work and reaffirms your original retainer as foundational to the goals you’re discussing and planning now. B)  Because it helps you identify the client’s …