Category «Hootsuite Social Marketing»

The posts you choose to Boost on Facebook should:

QUESTION The posts you choose to Boost on Facebook should: always include direct call to action to buy your product/service and UTM parameters to track ROI more efficiently have underperformed when initially posted promote community building and foster conversation about industry topics drive users to your website or blog or spread awareness of a time-bound …

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

QUESTION When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: A) all the options available to you under Monetization settings B) creative commons licensing and URL parameters C) popular snippets from popular videos, and recognizable songs D) URL parameters, video cards, and clickable overlays E) high quality thumbnails, well written …

When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

QUESTION When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. A) Recommended Content B) Cascades C) Suggestions D) Libraries E) Playlists The correct answer is: Explanation: We will update later. sincerely thank

The following social networks must be a part of every business’ social strategy, regardless of industry:

QUESTION The following social networks must be a part of every business’ social strategy, regardless of industry: A) Twitter and Facebook to start, add Instagram when photo-editing resources are available B) Businesses should choose their networked based on where their audience resides C) Instagram, Facebook and Google+ for SEO D) Facebook, LinkedIn and Twitter The …

When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

QUESTION When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. A) a consistent length and production quality B) a flashy production style and highly variable publishing times C) re-sharing curated …

If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be:

QUESTION If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be: A) a memorable phrase that highlights the value prop of the newsletter B) the number of unique visitors to your website last year C) a 30% overall increase in sign …

______________with an interested audience over long periods of time can lead to you being seen as a trusted advisor.

QUESTION ______________with an interested audience over long periods of time can lead to you being seen as a trusted advisor. A) Highly targeted social advertising B) Lighthearted, humorous conversations C) Sharing company news and information about products and services D) Sharing useful, relevant content The correct answer is: Explanation: We will update later. sincerely thank

Due to the 140 character limit of Instagram captions, it’s important to be concise with every post.

QUESTION Due to the 140 character limit of Instagram captions, it’s important to be concise with every post. TRUE FALSE True, but you can make captions longer by adding multiple comments under each photo Instagram’s character limit is longer than 140 The correct answer is: Instagram’s character limit is longer than 140 Explanation: We will …

You can target your Facebook ad set at _____________ sourced from a list of customer emails or IDs, a list of visitors to your website or users of your app.

QUESTION You can target your Facebook ad set at _____________ sourced from a list of customer emails or IDs, a list of visitors to your website or users of your app. a competing company a custom audience Twitter users also on Facebook Instagram users The correct answer is: Explanation: We will update later. sincerely thank

With ____________bidding on Facebook, you’re charged each time someone takes an action on your ad, such as clicking through to visit your website.

QUESTION With ____________bidding on Facebook, you’re charged each time someone takes an action on your ad, such as clicking through to visit your website. A) CPM (Cost per impression) B) oCPC (Optimized Cost per Click) C) CPC (Cost per Click) D) CPA (Cost per Action) The correct answer is: Explanation: We will update later. sincerely …

When targeting Twitter ads at specific usernames, it’s best to include between _______ separate Twitter handles to build a large enough audience.

QUESTION When targeting Twitter ads at specific usernames, it’s best to include between _______ separate Twitter handles to build a large enough audience. A) 50 – 75 B) 10 – 25 C) 3 – 4 D) The Tailored Audience feature automatically sets this number The correct answer is: Explanation: We will update later. sincerely thank