Category «Hootsuite Social Marketing»

_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

QUESTION _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Enterprise Tactics Paid Tactics Owned Strategies Top of Funnel Conversions Earned Goals Influencer Strategies The correct answer is: Explanation: We will update later. sincerely thank

Tools like Hootsuite Amplify can make running an Employee Advocacy program easier by allowing you to ______________.

QUESTION Tools like Hootsuite Amplify can make running an Employee Advocacy program easier by allowing you to ______________. all of these give advocates daily updates of relevant news articles that they should share provide company news and content that can be shared to advocates social networks with a single tap none of these monitor program …

One benefit to having an Employee Advocacy Program is that Social Network Algorithms generally ____________.

QUESTION One benefit to having an Employee Advocacy Program is that Social Network Algorithms generally ____________. prioritize messages from individuals over those sent by organizations prioritize messages from organizations over those sent by individuals all of these none of these Boost the SEO rankings of organizations whose employees regularly share their content prioritize messages sent …

Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

QUESTION Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________. a plan for continued engagement a metrics and Reporting Game Plan a database of advocate’s social media handles and passwords a geographic advocate acquisition strategy a compensation plan for advocates The correct answer is: a …

You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

QUESTION You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________. the amount of times per day they post to social media networks the level of engagement they have with their audience the number of languages they can communicate in the amount of interesting content, …

Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm.

QUESTION Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm. 30, 60, and 90 day Influencer connections Number of followers Political …

When announcing an Employee Advocacy Program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

QUESTION When announcing an Employee Advocacy Program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________. portraying the organization as a great place to work differentiating themselves as …

Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

QUESTION Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well? brand affinity political values influencer connections brand rub number of followers all of these The correct answer is: …

When buying an ad for Instagram, begin by selecting an ___________ that most closely matches your business needs. For example, Clicks to Website, Website Conversions, Video Views, or Page Post Engagement.

QUESTION When buying an ad for Instagram, begin by selecting an ___________ that most closely matches your business needs. For example, Clicks to Website, Website Conversions, Video Views, or Page Post Engagement. Mission Objective Strategy Goal Tactic The correct answer is: Objective Explanation: We will update later. sincerely thank

When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.

QUESTION When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice. URL Parameter Carousel Menu Owly link call to action …

The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

QUESTION The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer. A) negative SEO benefits B) integration with print and TV campaigns C) finely tuned targeting capabilities D) collaborative relationships The correct answer is: C) finely tuned targeting capabilities Explanation: …

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

QUESTION When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at? new employee recruitment and sales leads generated advocate engagement, which is measured by weekly and monthly active participants % decrease in cost …

An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

QUESTION An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost. Facebook, Instagram Facebook, Pinterest Pinterest, LinkedIn Instagram, Pinterest Tumblr, Facebook The correct answer is: Facebook, Instagram Explanation: We will update …

To ensure your social media goals are measurable, you should ask yourself the following question:

QUESTION To ensure your social media goals are measurable, you should ask yourself the following question: Can these goals form the foundation for the company’s business strategy Can a target be set for this goal? Are these goals aligned with broader business strategy? How will these results be presented during a company meetings? The correct …

Facebook Audience Insights allows you to:

QUESTION Facebook Audience Insights allows you to: A) view the top visited websites of your target audience B) study the demographics of an audience connected to your Facebook Page C) get information about specific people like a group of influencers D) instantly compare audience demographics of your Facebook following to that of your Instagram following …