Category «Google Digital Garage»

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

QUESTION When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the …

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

QUESTION Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment The correct answer is: Creativity, planning and any budget Explanation: We will update …

Which of the following best describes why approaches to writing need to be adapted for online content?

QUESTION Which of the following best describes why approaches to writing need to be adapted for online content? Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences …

Which of the following is an accurate definition of what a content marketing campaign involves?

QUESTION Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal …

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

QUESTION Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it …