Category «Google Certified Educator Level 1»

An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?

0.0 00 QUESTION An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend? “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability. A manual bid management strategy, setting click price at a level high enough for First Premium placement. …

Ad text: “Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.” Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?

0.0 00 QUESTION Ad text: “Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.” Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation? Yes, the text meets the requirements for ad materials. No, quality certification for this product is required. No, either the equivalent price in …

What steps are necessary to start tracking sales values in Yandex.Metrica?

0.0 00 QUESTION What steps are necessary to start tracking sales values in Yandex.Metrica? Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on all pages of the site. The “Dispatch ecommerce data to Metrica” option is enabled by default, so no additional steps are necessary. Enable the option “Dispatch ecommerce …

A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?

0.0 00 QUESTION A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip? Bus !from Moscow !to Riga Bus [Moscow-Riga] “Bus Moscow-Riga” Bus +from Moscow +to Riga The correct answer is: Bus [Moscow-Riga] Explanation: We will …

Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?

0.0 00 QUESTION Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal? Launch a campaign with a Look-alike segment for current visitors. Launch a search campaign with the keywords: “where to eat in the …

You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

0.0 00 QUESTION You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience? Create a look-alike segment in Yandex.Audience based on your clients’ data. Create a …

A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?

0.0 00 QUESTION A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case? Average CPA. Average ROI. Weekly budget. Average CPC. The correct answer is: Average ROI. Explanation: We will update later. sincerely thank

Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?

0.0 00 QUESTION Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts? Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad. Yes, Yandex advertising …