Category «Google Certified Educator Level 1»

What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

QUESTION What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders? Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website. Create a retargeting list for the condition “Added products to the cart, …

For which of these business types are there limitations for retargeting or targeting by interests?

QUESTION For which of these business types are there limitations for retargeting or targeting by interests? Products or services that require licensing, e.g. financial services. Job search and employment services. Medicine and health services. The correct answer is: Medicine and health services. Explanation: We will update later. sincerely thank

Which retargeting types are available for Text & Image ads? Select the most complete answer.

QUESTION Which retargeting types are available for Text & Image ads? Select the most complete answer. Based on Yandex.Audience goals. Based on Yandex.Metrica goals. Based on Yandex.Metrica goal and segments . Based on Yandex.Audience segments and on Yandex.Metrica goals and segments. The correct answer is: Based on Yandex.Audience segments and on Yandex.Metrica goals and segments. …

What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

QUESTION What happens if an ad has both keyword and retargeting criteria? Select the most complete answer. The highest combined CTR and CPC will trigger impressions. The criteria with the highest CPC and traffic volume will trigger impressions. The criteria with the highest CTR will trigger impressions. The correct answer is: The highest combined CTR …

Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?

QUESTION Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct? Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the “Ad systems” report. This is impossible. There must be a bug. You should contact the support service. The …

Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?

QUESTION Which option in Yandex.Direct becomes available once Yandex.Metrica is connected? Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: maximum conversions. Automatic pausing of the campaign when the site is down. All of the above. Bid adjustments by gender and age. The correct answer is: Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: …

Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?

QUESTION Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site? No, the tag code on the site will automatically be updated. He only needs to reinstall the tag code on …

How does a goal differ from a segment?

QUESTION How does a goal differ from a segment? The only difference between segments and goals is that they are created in different sections of Yandex.Metrica. Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site. Segments …

Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…

QUESTION Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal… are saved no matter what. are deleted automatically. are saved, but only for 28 days. can be saved or deleted — it’s your choice. The correct answer is: are deleted automatically. Explanation: We will …

How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.

QUESTION How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer. Using the Yandex.Direct interface. Using an Excel template. Using the Yandex.Direct interface and CSV format. Using an Excel template in the interface or an Excel / CSV template in Direct Commander. The correct answer is: Using an Excel template in …

How can you prevent Session Replay from recording user actions in specific fields where users enter data?

QUESTION How can you prevent Session Replay from recording user actions in specific fields where users enter data? Install the code tag without the “Session Replay” function. You should mark the input fields in the page’s HTML code with a CSS class. You should mark the pages that should not be recorded in the settings …