0.0 00 QUESTION Which user characteristic may NOT be used to change keyword bids in AdWords?: ad preference device time of day location The correct answer is: ad preference Explanation: It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people …
0.0 00 QUESTION What will happen if a user clears the Analytics cookie from their browser? Analytics will set a new browser cookie the next time a browser loads a tracked page Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next …
0.0 00 QUESTION To collect how many times users downloaded a product catalog, what would you set up ? Calculated Metrics Event Tracking Custom Report Custom Dimension The correct answer is: Event Tracking Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile …
0.0 00 QUESTION Sharing a Custom Report will share the report configuration and data included in the report. True False The correct answer is: False Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private. You can read more here: https://support.google.com/analytics/answer/1326774?hl=en
0.0 00 QUESTION When does the tracking code send an event hit to Google Analytics? Every time a user performs an action with pageview tracking implemented Every time a user adds an event to their calendar Every time a user performs an action with event tracking implemented Every time a user makes a reservation The …
0.0 00 QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “Which reports require the activation of Advertising Features?”, “text”: “Question: Which reports require the activation of Advertising Features?”, “answerCount”: 4, “upvoteCount”: 27, “dateCreated”: “2018-11-23T21:11Z”, “author”: { “@type”: “Person”, “name”: “User” }, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Demographics and Interests reports”, “dateCreated”: “2018-12-14T21:11Z”, …
0.0 00 QUESTION If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie …
0.0 00 QUESTION Sampling is applied to reports before segmentation. True False The correct answer is: False Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample. Read more here: https://support.google.com/analytics/answer/2637192
0.0 00 QUESTION Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Users who engaged in a social media or email campaign Users who viewed a page on …
0.0 00 QUESTION What type of data does Google Analytics prohibit you from collecting? Personally identifable information Product SKU(s) Billing city Purchase amount The correct answer is: Personally identifable information Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII …
0.0 00 QUESTION The default session timeout duration in Google Analytics is how many minutes? 10 5 20 30 The correct answer is: 30 Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the …
0.0 00 QUESTION What report compares metrics based on user acquisition date over a series of weeks? Users Flow report Active Users report Cohort Analysis User Explorer report The correct answer is: Cohort Analysis Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. …
0.0 00 QUESTION What scope applies to Custom Metrics? Customer Session Hit User The correct answer is: Hit Explanation: We will update later. sincerely thank
0.0 00 QUESTION What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Predefined Include filter with “traffic to the hostname” …
0.0 00 QUESTION What campaigns require manual tags on destination URLs for tracking? None of the above AdWords campaigns Email campaigns AdWords and email campaigns The correct answer is: Email campaigns Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a …
0.0 00 QUESTION When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user loads a webpage with embedded tracking code Every time a user adds an item to an online shopping cart Every time a user clicks a video on a website Every time a user searches on …
0.0 00 QUESTION Which user characteristic may NOT be used to change keyword bids in Google Ads? time of day location device ad preference The correct answer is: ad preference Explanation: We will update later. sincerely thank
0.0 00 QUESTION Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content The correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include …
0.0 00 QUESTION What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison. The dates in your date range. A dimension that can help you analyze site performance. The numbers in a data set often paired with dimensions. The correct answer is: The numbers in a data …
0.0 00 QUESTION What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search The correct answer is: Site Search Explanation: If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search …