Category «Google Analytics Individual Qualification»

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

QUESTION How does Google Analytics credit a channel that contributes to a conversion prior to a transaction? Last-click attribution Primary conversion Assisted conversion Second-to-last-click attribution The correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as …

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

QUESTION Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out. False True The correct answer is: False Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before …

Which data table display compares report metrics to the website average?

QUESTION Which data table display compares report metrics to the website average? Performance Comparison Pivot Percentage The correct answer is: Pivot Explanation: Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average. https://support.google.com/analytics/answer/2604608?hl=en#data_table_view Read more here: https://support.google.com/analytics/answer/1009642 You can rearrange the information in the table for certain reports …

If you wanted to track what search terms customers used to find products on your website, what would you set up?

QUESTION If you wanted to track what search terms customers used to find products on your website, what would you set up? Data Import Search filters Enhanced Ecommerce Site Search The correct answer is: Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which …

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

QUESTION By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website? Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content Source and Medium The correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. …

To recognize users across different devices, what feature must you enable?

QUESTION To recognize users across different devices, what feature must you enable? Attribution Models Audience Definitions User ID AdWords Linking The correct answer is: User ID Explanation: The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs. Read more here: https://support.google.com/analytics/answer/3123662 User ID lets you associate a persistent …

If you want to track users and sessions across multiple domains, what must you set up?

QUESTION If you want to track users and sessions across multiple domains, what must you set up? Ad Exchange Linking Data Import Cross-domain tracking AdWords Linking The correct answer is: Cross-domain tracking Explanation: When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you …

Which of these is NOT possible when you link your AdWords account to Google Analytics?

QUESTION Which of these is NOT possible when you link your AdWords account to Google Analytics? Create remarketing lists in Analytics to use in AdWords campaigns View AdWords click and cost data alongside your site engagement data in Google Analytics Adjust keyword bids inside Google Analytics Import Analytics goals and transactions into AdWords as conversions …

How would you reduce the time it takes to compile reports in Google Analytics?

QUESTION How would you reduce the time it takes to compile reports in Google Analytics? Remove any filters you have added to the view Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu Remove any Secondary Dimensions you have added to the report The correct answer is: Choose …

Smart Goals are created automatically by Google’s machine-learning algorithms

QUESTION Smart Goals are created automatically by Google’s machine-learning algorithms False True The correct answer is: True Explanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in a conversion. Read more …

Which report would you use to determine where users start or exit the conversion funnel?

QUESTION Which report would you use to determine where users start or exit the conversion funnel? Treemaps report Goal Flow report User Timings report Cohort Analysis report The correct answer is: Goal Flow report Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right …

What feature would you set up to collect company-specific data such as Member Status?

QUESTION What feature would you set up to collect company-specific data such as Member Status? Custom Filter Event Tracking Custom Metric Custom Dimension The correct answer is: Custom Metric Explanation: In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics …

Segments are applied before sampling in reports.

QUESTION Segments are applied before sampling in reports. False True The correct answer is: False Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.https://support.google.com/analytics/answer/2637192?hl=en In data analysis, sampling is the practice of analysing a subset of all …