Category «Google Ads Video Advertising»

Video ads can run on:

QUESTION Video ads can run on: YouTube only YouTube and the Display Network The Display Network and video partner sites and apps YouTube and video partner sites and apps The correct answer is: YouTube and video partner sites and apps Explanation: While video ad content must be hosted on YouTube, video ads can appear on …

_______ is used to measure video campaigns.

QUESTION _______ is used to measure video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views …

Which targeting methods can be used with TrueView ads?

QUESTION Which targeting methods can be used with TrueView ads? All of the listed answers are correct Remarketing Affinity and in-market audiences  Topics The correct answer is: All of the listed answers are correct Explanation: With video ads you can use different targeting methods. They include demographic groups, interests (affinity audiences, custom affinity audiences, in-market …

_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.

QUESTION _________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad. Companion banners TrueView in-display ads YouTube Mastheads Companion Mastheads The correct answer is: Companion banners Explanation: Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on …

TrueView in-stream ads can appear on:

QUESTION TrueView in-stream ads can appear on: YouTube Mastheads the Google Play Store Google search results and YouTube watch pages YouTube watch pages or the Google Play Store YouTube mastheads Google search results and YouTube watch pages YouTube watch pages and mobile video mastheads The correct answer is: YouTube watch pages and mobile video mastheads …

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

QUESTION If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show: only on targeted affinity audiences only when targeted topics and affinity audiences match on targeted topics and affinity audiences only on targeted topics The correct answer is: on targeted topics and affinity audiences Explanation: By targeting …

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

QUESTION Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters? Mobile and Tablet options Scheduling and Delivery Budget Bidding The correct answer is: Scheduling and …

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

QUESTION A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads? Import videos for both in-stream and discovery ads using the import video group feature Create one ad group for in-stream ads and one for video discovery …

To run a TrueView video ad, the video must be uploaded to:

QUESTION To run a TrueView video ad, the video must be uploaded to: Aany video hosting site YouTube, with the privacy settings changed to “Public” or “Unlisted” an advertiser’s website YouTube, with the privacy settings changed to “Private” The correct answer is: YouTube, with the privacy settings changed to “Public” or “Unlisted” Explanation: We will …

True or False: IP address exclusion is not available for TrueView campaigns

QUESTION True or False: IP address exclusion is not available for TrueView campaigns False True The correct answer is: True Explanations: IP exclusions aren’t available for video campaigns. You can exclude Internet Protocol (IP) addresses by campaign so that all ads in that campaign are blocked from computers and networks associated with those addresses. IP …

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

QUESTION Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration? Mastheads Bumper ads TrueView ads Google Preferred The correct answer is: TrueView ads Explanation: TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places. …

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

QUESTION Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need? It allows for reaching a very broad audience — …

Which can be done in YouTube Analytics?

QUESTION Which can be done in YouTube Analytics? Check the conversion volume Check engagement reports Check the count of TrueView earned actions Create remarketing lists The correct answer is: Check engagement reports Explanation: Learn more about the performance of your videos with YouTube Analytics. You’ll get lots of data on your channel and videos through …