Category «Google Ads Video Advertising»

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

QUESTION If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show: A) only on targeted topics. B) only on targeted interest categories. C) on targeted topics and interest categories. D) only when targeted topics and interest categories match. The correct answer is: D) only when targeted …

______________ is the most effective way to control the number of times a user sees an ad.

QUESTION ______________ is the most effective way to control the number of times a user sees an ad. A) Setting a lower cost-per-view (CPV) bid at the campaign-level B) Monitoring audience retention metrics with YouTube Analytics C) Setting a frequency cap D) Lowering bidding levels Related keyword: The correct answer is: C) Setting a frequency …

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? 2

QUESTION Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? A) View-through rate (VTR), cost-per-view (CPV), and follow-on views B) View-through rate (VTR) and cost-per-click (CPC) C) The targeting options that were used D) Clickthrough rate (CTR) and cost-per-click (CPC) The correct answer is: Explanation:

A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:

QUESTION A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should: A) create a video ad campaign B) bundle display ads for each target audience C) add a call-to-action (CTA) overlay to video ads D) add the keyword “video” to relevant campaigns The correct answer is: …