Category «Google Ads Video Advertising»

Video ads can appear on:

0.0 00 QUESTION Video ads can appear on: A) Specific YouTube channels B) All of the listed answers are correct C) Websites on the Display Network D) Specific YouTube videos The correct answer is: B) All of the listed answers are correct Explanations: In AdWords, you can create compelling video campaigns with a range of …

A click on a companion banner:

0.0 00 QUESTION A click on a companion banner: All of the listed answers are correct counts as a view even if the person hasn’t watched 30 seconds of the ad can direct to a YouTube channel can direct to an external URL The correct answer is: All of the listed answers are correct Explanations: …

What’s the first step when determining the right video solution for your campaign?

0.0 00 QUESTION What’s the first step when determining the right video solution for your campaign? Find the KPIs that measure your goal Determine your campaign goals Choose the video solution that drives that goal Optimize your campaign The correct answer is: Determine your campaign goals Explanation: The first step is determining your goal. You …

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

0.0 00 QUESTION If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Sales and purchase intent lift Clicks, calls, and sign-ups The correct answer …

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

0.0 00 QUESTION If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Clicks, calls, and sign-ups Sales and purchase intent lift The correct answer …

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

0.0 00 QUESTION Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? His company’s brand name A direct call-to-action (CTA) His company logo Background music The correct answer is: A direct call-to-action …

If your client wants to pay only when someone views an ad, you should use:

0.0 00 QUESTION If your client wants to pay only when someone views an ad, you should use: TrueView ads Viewable cost-per-thousand-impressions (vCPM) bidding YouTube homepage ads Text ads or YouTube homepage ads Text ads Viewable cost-per-thousand-impressions (vCPM) bidding TrueView in-stream ads The correct answer is: TrueView in-stream ads Explanation: There are nothing in question …

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

0.0 00 QUESTION What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience? You can tell a personal brand story. You can set up a video campaign in just a few minutes. You can reach a targeted audience on YouTube and …

True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

0.0 00 QUESTION True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts. True False The correct answer is: True Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics …

With YouTube Analytics, you can track metrics on:

0.0 00 QUESTION With YouTube Analytics, you can track metrics on: YouTube session length cost-per-channel visit playback locations TrueView ad skip rates The correct answer is: playback locations Explanation: The Playback locations report shows the pages or sites that your videos are being viewed on. Read more here: https://support.google.com/youtube/answer/1714546?hl=en You can monitor the performance of …

Video ads can run on:

0.0 00 QUESTION Video ads can run on: YouTube only YouTube and the Display Network The Display Network and video partner sites and apps YouTube and video partner sites and apps The correct answer is: YouTube and video partner sites and apps Explanation: While video ad content must be hosted on YouTube, video ads can …