Category «Google Ads Shopping Advertising»

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

0.0 00 QUESTION Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use: maximize clicks enhanced cost-per-click (ECPC) target return on ad spend (ROAS) target cost-per-acquisition (CPA) The correct answer is: enhanced cost-per-click (ECPC) Explanation: Maximize clicks is an automated bid strategy that sets your bids to …

How can you lose your claimed URL?

0.0 00 QUESTION How can you lose your claimed URL? Your claimed URL authorization expired from Webmaster tools You remove all data feeds from your Merchant Center account Another authorized owner of the website successfully verifies and claims your website URL Your website is updated but includes the same identifying meta tag or HTML file …

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

0.0 00 QUESTION Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should: run an Auction insights report set up conversion tracking use enhanced cost-per-click (ECPC) bidding run an Ad performance report The correct answer is: set up conversion tracking Explanation: Conversion tracking is …

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

0.0 00 QUESTION What should Kevin take into account when optimizing the title attribute for his new line of surfboards? Include relevant attributes in the title such as brand, size, and color Include the location of his retail store Include the board style name only Use special characters such as exclamation points or all caps …

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

0.0 00 QUESTION Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily: Combine reporting on all data feeds across domains Share products between accounts Manage multiple domains with a single sign in Access multiple AdWords accounts The correct answer is: Manage multiple domains with a single sign in Explanation: Merchant Center multi-client accounts …

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

0.0 00 QUESTION You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance? Compare 2 models to see if the …

How should Chris estimate how a different bid amount would impact his store’s online traffic?

0.0 00 QUESTION How should Chris estimate how a different bid amount would impact his store’s online traffic? Check the “Diagnostics” tab in Google Merchant Center Review the benchmark cost-per-click (CPC) information in AdWords Use the Bid Simulator tool Download campaign performance data The correct answer is: Use the Bid Simulator tool Explanation: Want to …

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

0.0 00 QUESTION An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the: path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile …

Google Merchant Center is used for:

0.0 00 QUESTION Google Merchant Center is used for: Setting up campaign bidding priorities Managing conversion tracking Editing your Shopping campaign’s product groups Uploading product data feeds or Host website images Manage bidding for Shopping campaigns Submit product information Monitor the performance of Shopping campaigns The correct answer is: Submit product information Explanation: Google Merchant …

Which devices can Shopping ads appear on?

0.0 00 QUESTION Which devices can Shopping ads appear on? Tablets, mobile phones, and desktops Mobile phones Tablets and desktops Mobile phones and desktops The correct answer is: Tablets, mobile phones, and desktops Explanation: Of course shopping ads can appear on tablets, mobile and desktops. Just note that shopping ads are still not available in …

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

0.0 00 QUESTION Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show? Only the errors Only the warnings The warnings and errors All of the errors, warnings, and notifications The correct answer …

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

0.0 00 QUESTION Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign? Increase the mobile and location bid adjustments and make additional …