Category «Google Ads Search Advertising»

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

0.0 00 QUESTION You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount? US$1.70 US$1.80 US$2 US$2.80 The correct answer …

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

0.0 00 QUESTION Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked? The projected maximum cost-per-click (max. CPC) The average amount charged each time someone clicks on his ad The average amount needed to make the ad appear somewhere on the …

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

0.0 00 QUESTION Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? Enhanced cost-per-click (ECPC) Target outranking share Target return on …

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

0.0 00 QUESTION According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? About 50% About 10% Nearly everyone who’s ready to buy About 20% The correct answer is: About 50% Explanations: According to official Google statements, more than 50 percent of …

High quality ratings for an ad can:

0.0 00 QUESTION High quality ratings for an ad can: increase its average cost-per-click (avg. CPC) bid be achieved with an increase in bid improve its position increase how often people click on it The correct answer is: improve its position Explanation: Quality Score is an estimate of the quality of your ads, keywords, and …

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

0.0 00 QUESTION Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: adjust your client’s budget optimize your client’s keywords optimize your client’s ad text All of the listed answers are correct The correct answer is: All of the listed answers are correct Explanations: Yes, it’s …

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

0.0 00 QUESTION Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group? To show ads promoting “Sweet & spicy coconut” to people searching for that flavor To show ads promoting all the flavors …

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

0.0 00 QUESTION How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks? They can help her evaluate how engaging her ad is to potential customers They can give her an idea of how often someone clicked on her ad …

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

0.0 00 QUESTION You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract Google Ads costs estimate revenue based on in …

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

0.0 00 QUESTION You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? Try various CPC amounts to determine the average Bid across …

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

0.0 00 QUESTION You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show? Raise the target cost-per-acquisition (CPA) bid Improve the quality of the campaigns’ keywords by making sure they’re …

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

0.0 00 QUESTION An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy The …

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

0.0 00 QUESTION An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? underwater lens camera camera for use under water underwater camera case underwater digital camera The correct answer is: underwater camera case Explanation: A keyword setting that allows your ad …

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

0.0 00 QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search Network Display Network Universal App The correct answer is: Search Network Explanation: The …