Category «Google Ads Search Advertising»

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search Network Display Network Universal App The correct answer is: Search Network Explanation: The question says …

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

QUESTION Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A computer store homepage A page showing laptops A page showing a tablet A page showing both laptops and desktops The correct answer is: A page showing laptops Explanation: Landing page experience is AdWords’ measure of how well …

The automated Maximize clicks bid strategy attempts to get advertisers the most:

QUESTION The automated “Maximize clicks” bid strategy attempts to get advertisers the most: clicks for their daily budget conversions based on their conversion goals impressions in their preferred position range impressions for their daily budget The correct answer is: clicks for their daily budget Explanations: You can set up custom ad scheduling to show your …

A successful Google Ads text ad:

QUESTION A successful Google Ads text ad: mentions at least 4 key selling points has a wrapping headline and at least 2 paragraphs of text ties the call-to-action to the landing page talks about the advertiser’s reputation The correct answer is: ties the call-to-action to the landing page Explanations: Tell people what they can buy. …

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements? **Free** shipping on LCDs 20-70% off LCD monitors Cheap, cheap, cheap monitors BUY affordable LCDs The correct answer is: 20-70% off LCD monitors Explanation: Read more here: https://support.google.com/Google Ads/answer/1704392

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

QUESTION You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? Brand names of your top competitors’ cameras Words from headlines on your website, like “electronics” and “sale on cameras” General phrases related to photography, like “camera lens” …

What can you learn from attribution reports?

QUESTION What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign Budget usage for all Search …

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

QUESTION You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this: We Sell dark chocolate We sell dark chocolate We Sell Chocolate We sell Dark Chocolate The correct answer is: …

Why would the data for a Search Network campaign show conversions but no view-through conversions?

QUESTION Why would the data for a Search Network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site A view-through conversion is counted when someone clicks on an image or …

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance? Install a new conversion tracking code Monitor overall changes in clicks received Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target CPA bidding every …

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

QUESTION Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Choose accelerated instead of standard delivery Slightly raise bids Slightly lower bids Replace his 3 most expensive keywords with lower-priced keywords The …

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

QUESTION A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? Create 1 campaign with an ad group for all restaurant locations Create several campaigns with 2 ad groups each: dine in and takeout Create 1 campaign …

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

QUESTION An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? The advertiser’s landing page is down for maintenance The edited ad is less relevant to the keywords in the ad group The advertiser’s budget has been depleted The …

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

QUESTION A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? He can better understand whether potential customers find his ads appealing He can better understand what happens after potential customers click his ads He can …