Category «Google Ads Mobile Advertising»

The conversion optimizer for apps allows:

0.0 00 QUESTION The conversion optimizer for apps allows: AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs AdWords to automatically take into account dozens of signals …

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

0.0 00 QUESTION Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? Increase bid adjustment for desktop Increase bid adjustment for mobile and desktop Increase bid adjustment for tablets Increase bid adjustment for mobile The correct answer is: Explanation:

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

0.0 00 QUESTION What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)? A sales team and operating phone bank An active call extension or call-only ad A mobile specific site-link extension An app published in …

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

0.0 00 QUESTION To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for: Schema Development Kit Software Development Kit Software Deprecation Kit Schema Development Key The correct answer is: Software Development Kit Explanation: A software development kit (SDK or “devkit”) is typically a set of …

Where can app ads run?

0.0 00 QUESTION Where can app ads run? Within other apps, also known as in-app Only on the Google Play store Across Display, Search, and YouTube Only on Admob The correct answer is: Across Display, Search, and YouTube Explanation: You can create campaigns to drive app downloads or increase app engagement on the following networks: …

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

0.0 00 QUESTION A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser. False True The correct answer is: Explanation Explanation: Mobile extensions don’t render in browser. The correct answer is: Explanation Explanation: We will update later. sincerely thank

Usage data allows advertisers to:

0.0 00 QUESTION Usage data allows advertisers to: A) Change bid adjustments based on mobile traffic B) Create remarketing lists based on how frequently or infrequently a customer is using their app C) Create a conversion tracking list and add it to their app D) Add the conversion tracking tag to their app The correct …

What is an app install ad?

0.0 00 QUESTION What is an app install ad? A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen An ad format for advertisers to re-engage with users who have already downloaded the app A templated way to create text, banner, image, and interstitial …

If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:

0.0 00 QUESTION If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should: Go to “Campaign Exclusions” from the Display Network tab Create a Display Network campaign targeted to mobile apps Enable Active View reporting Create a placement inclusion for …

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

0.0 00 QUESTION For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates? Display Planner Display Ad Builder Display Ad Preview and Diagnosis Display Keyword Planner The correct answer is: Explanation Explanation: Display Planner shows you the potential reach and cost of targeting ideas …

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

0.0 00 QUESTION Which flexible bid strategy might help improve the chances that your ad gets to the top of the page? Target outranking share Target cost-per-acquisition (CPA) Target search page location Target return on ad spend (ROAS) The correct answer is: Explanation Explanation: “Target search page location” is a type of flexible bid strategy …

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

0.0 00 QUESTION With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source. False True The correct answer is: Explanation Explanation: Google provides a unique phone number that’s displayed with your ads. If …

Auto exclusions allow:

0.0 00 QUESTION Auto exclusions allow: Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app Google advertisers to exclude automatic bidding within their mobile app Google advertisers to exclude high install pricing Google’s mobile app promotion template ads to automatically include showing to …

According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

0.0 00 QUESTION According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them? 25% 0% 50% 75% The correct answer is: 50% Explanation: Google is releasing the results of a new study conducted with Nielsen on where people conduct mobile searches and what they …

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

0.0 00 QUESTION Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps. True False The correct answer is: Explanation Explanation: Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add …