Category «Google Ads Mobile Advertising»

AdWords cross-device conversions don’t:

QUESTION AdWords cross-device conversions don’t: track from mobile to desktop conversions; they only track desktop to mobile conversions help advertisers understand the device that received the last ad click before the conversion help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or …

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

QUESTION iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution? A) The advertiser wants to count calls as conversions. B) This is the only …

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

QUESTION In AdWords, you can create and manage video campaigns targeting mobile devices by using:  A)  “mobile app engagement” campaigns  B)  “mobile app installs” campaigns  C)  video campaigns  D)  “Masthead video” campaigns The correct answer is:  C)  video campaigns Explanation: In AdWords, you can create compelling video campaigns with a range of video ad formats …

If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

QUESTION If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?  A)  Display Keyword Planner  B)  Display Ad Builder  C)  Display Planner  D)  Display Ad Preview and Diagnosis The correct answer is:  C)  Display Planner Explanation: Display Planner shows you the potential reach and …

The two types of conversions for YouTube on mobile are:

QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “The two types of conversions for YouTube on mobile are:”, “text”: “Question: The two types of conversions for YouTube on mobile are:”, “answerCount”: 4, “upvoteCount”: 27, “dateCreated”: “2018-11-23T21:11Z”, “author”: { “@type”: “Person”, “name”: “User” }, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Conversions and view-through conversions”, …

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

QUESTION Which automated bid strategy might help improve the chances that your ad gets to the top of the page?   Target outranking share  Target search page location   Target Cost-per-acquisition (CPA)   Target Return on Ad Spend (ROAS) The correct answer is:  Target search page location Explanation: Target search page location is a type of …

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

QUESTION Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do? Establish a server-to-server connection using postback URLs. Generate a link ID and share it …

When you use an automated bid strategy, it will automatically optimize your bids based on:

QUESTION When you use an automated bid strategy, it will automatically optimize your bids based on:  your key performance indicator (KPI)   your Quality Score   your remarketing list   your search terms data The correct answer is:  your key performance indicator (KPI) Explanation: Automated bidding takes the heavy lifting and guesswork out of setting …

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.  TRUE   FALSE The correct answer is:  TRUE Explanations: This can be understood with a following …