Category «Google Ads Fundamentals»

What does “converted clicks” measure?

QUESTION What does “converted clicks” measure? The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion The correct answer is: The total number of …

A standard AdWords text ad is made up of:

QUESTION A standard AdWords text ad is made up of: a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text The correct answer is: a headline, a display URL, and description text Explanation: Text ads on the Search Network show …

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?”, “text”: “Question: One of your clients wants to know why …

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?   A)  It lets people who see your ad get directions to your store on Google Maps B)  It allows you to show your ad …

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

QUESTION A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is …

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?”, “text”: “Question: Donna sells t–shirts featuring vintage album …

Higher Quality Scores typically result in:

QUESTION Higher Quality Scores typically result in: higher costs and lower ad positions lower costs and better ad positions less overall impressions faster delivery of daily budget The correct answer is: lower costs and better ad positions Explanation: Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter …

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

QUESTION You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate …

Which ad extension would you use for an advertiser who has a chain of restaurants?

QUESTION Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Location extensions Sitelink extensions Previous visits extensions The correct answer is: Location extensions Explanation: Benefits of Location extension Location extensions encourage people to visit you in person. You can add multiple addresses by linking your account to …

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

QUESTION When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) or Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Automatic cost-per-click (CPC) Manual cost-per-click (CPC) …

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

QUESTION If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: sitelink extensions previous visit extensions callout extensions location extensions The correct answer is: sitelink extensions Explanations: To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to …

When building a keyword list for a Display Network campaign, you should do which of the following:

QUESTION When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign Optimizer to identify new keywords Only include exact match keywords Only use Keyword Planner to identify new keywords Include keywords that are related to the websites your customers visit The correct answer is: Include …

Which of these metrics is especially important to clients who are running a branding campaign?

QUESTION Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC) Impressions Phone call conversions The correct answer is: Impressions Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, …

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

QUESTION Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI) Number of clicks on her ads and costs …

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

QUESTION Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Create new ad groups with several keyword match types Create new ad groups with related keywords grouped together Remove half of the …

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

QUESTION All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?  A)  $0.51  B)  $1  C)  $1.01  D)  $0.5 The …