Category «Google Ads Fundamentals»

What bidding strategy should you use to maximize the number of visitors to your website?

0.0 00 QUESTION What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-view (CPV) Cost-per-click (CPC) Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) The correct answer is: Cost-per-click (CPC) Explanation: If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding …

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

0.0 00 QUESTION One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than …

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

0.0 00 QUESTION Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Search terms Clicks Clickthrough rate (CTR) Impressions The correct answer is: Clickthrough rate (CTR) Explanation: We will update later. sincerely thank

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

0.0 00 QUESTION Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting Contextual targeting Keyword targeting Demographic targeting The correct answer is: Demographic targeting Explanation: you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental …

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

0.0 00 QUESTION Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Use the Auction insights report to show how often her ads rank higher in search results than those of other …

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

0.0 00 QUESTION Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Increase the maximum cost-per-click (CPC) bid Change the ad delivery method from “Accelerated” to “Standard” Lower the daily budget amount Pause the campaign to stop showing ads …

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

0.0 00 QUESTION Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?  A)  AdWords budgets can only be set once annually and require a fixed commitment  B)  Online campaigns are highly measurable and can often automate a positive ROI. …

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

0.0 00 QUESTION Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report to show how often his ads rank higher in search results than …

You can use Keyword Planner to identify:

0.0 00 QUESTION You can use Keyword Planner to identify: the number of negative keywords you should add the amount of traffic potential keywords might get which text ads are performing best based on your keywords webpages where your ad can appear based on your keywords The correct answer is: the amount of traffic potential …

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

0.0 00 QUESTION What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Increase the daily budget and add text ads with clear call-to-actions like “Buy now”   Use a balanced combination of broad-, exact-, and phrase-matched keywords  Add affinity audiences targeting …

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

0.0 00 QUESTION Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages …

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

0.0 00 QUESTION Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads Increase cost-per-click (CPC) bids …

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

0.0 00 QUESTION Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use? Ecommerce tracking Remarketing Dynamic Search Ads Conversion tracking The correct answer is: Remarketing Explanation: Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When …