Category «Google Ads Fundamentals»

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

QUESTION An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of $20 for the advertiser’s campaign Set a bid of $20 per ad group Set a daily budget of $20 for the advertiser’s …

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on …

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

QUESTION Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?  “Display Network only – All features” “Search Network with Display Select – All features” “Display Network only – Remarketing” “Search Network only – All …

You can use Display Planner to:

QUESTION   You can use Display Planner to: see how other advertisers perform on websites where you want your ad to appear compare how your current Display Network campaign could perform on websites you’d like to target see ways to reach your target audience based on your keywords, website, or interest categories see which image …

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

QUESTION When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads? Maximize clicks Enhance cost-per-click (CPC) Target return on ad spend (ROAS) Target search page location The …

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

QUESTION When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your: traffic estimates for placement ideas historical conversion rate estimates for your keyword and placement ideas historical cost-per-click (CPC) estimates for your keyword and placement ideas traffic estimates for your …

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

QUESTION What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? A)  Replace the existing landing page with the new one and compare this month’s data to last month’s  B)  Replace the existing landing page with the new landing page and compare the two …

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

QUESTION You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate return …

Which ad extension would you use for an advertiser who has a chain of local restaurants?

QUESTION Which ad extension would you use for an advertiser who has a chain of local restaurants?  A)  Seller ratings  B)  Location extensions  C)  Previous visit extensions  D)  Sitelink extensions The correct answer is:  B)  Location extensions Explanation: Benefits of Location extension Location extensions encourage people to visit you in person. You can add multiple …

When setting up a Search Network campaign for a client, you want her ad to get as to many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

QUESTION When setting up a Search Network campaign for a client, you want her ad to get as to many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?  A)  Cost-per-thousand impressions (CPM)  B)  Cost-per-acquisition (CPA)  C)  Maximize Clicks  D)  Manual cost-per-click (CPC) The correct answer is:  C) …

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

QUESTION Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on the structure of his client’s website Create one campaign with a broad selection of …

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

QUESTION Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords? Create new ad groups with several keyword match types Create new ad groups with with related keywords grouped together Remove half of the …

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

QUESTION Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: Undo and redo multiple changes while editing his campaigns Refresh data to reflect the latest statistics on his cost-perclick (CPC) …

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

QUESTION Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: the daily budget you’ve set your historical conversion rate the expected impact of extensions and other ad formats the search ranking of your website The correct answer is: the expected impact of …