Category «Google Ads Fundamentals»

Which targeting option can help you reach people who’ve previously visited your website?

0.0 00 QUESTION Which targeting option can help you reach people who’ve previously visited your website? Interest category targeting Demographic targeting Device targeting Remarketing The correct answer is: Remarketing Explanation: The remarketing is a clever method to associate with visitors to your site who might not have made a prompt buy or request. Remarketing demonstrates …

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

0.0 00 QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?”, “text”: “Question: A client wants to promote her new mobile app by showing her ads in other …

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

0.0 00 QUESTION You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your Google Ads manager account Link the client accounts to your Google Ads manager account Use your clients’ sign–in information to access and manage …

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

0.0 00 QUESTION Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Use negative keywords for terms that are related to pets and animals. Bundle similar keywords together …

What’s one benefit of creating multiple ad groups?

0.0 00 QUESTION { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “What’s one benefit of creating multiple ad groups?”, “text”: “Question: What’s one benefit of creating multiple ad groups?”, “answerCount”: 4, “upvoteCount”: 27, “dateCreated”: “2018-11-23T21:11Z”, “author”: { “@type”: “Person”, “name”: “User” }, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You can break up keywords and …

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

0.0 00 QUESTION Which two bidding strategies can boost brand awareness and recognition? (Choose 2) Cost-per-click (CPC) Cost-per-thousand viewable impressions (vCPM) Cost-per-view (CPV) Cost-per-acquisition (CPA) The correct answer is: Cost-per-view (CPV) Explanation: Focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) or cost per view (CPV) bidding to …

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

0.0 00 QUESTION Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for …

How do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network

0.0 00 QUESTION How do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids Ads using CPC bids are not allowed to compete on the Display Network CPC and CPM bids only compete against bids …

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

0.0 00 QUESTION An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a highly-relevant …

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

0.0 00 QUESTION If you’d like your ads to show on certain sites across the Internet, you can add these websites as: Placements Audiences Keywords Topics The correct answer is: Placements Explanation: Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads. …

Which campaign type would an advertiser use to target users searching on Google.com?

0.0 00 QUESTION Which campaign type would an advertiser use to target users searching on Google.com? “Search Network with Display opt-in” “Display Network” Search Network Video campaign The correct answer is: Search Network Explanation: In a Search campaign, your ads can appear near Google search results and other Google sites when people search for terms …

What happens as a result of a search campaign consistently meeting its daily budget?

0.0 00 QUESTION What happens as a result of a search campaign consistently meeting its daily budget? Accelerated ad delivery Higher average cost-per-clicks (CPCs) Fewer sites targeted at once Missed potential ad impressions The correct answer is: Missed potential ad impressions Explanations: It’s a repeating explication.You set an average daily budget for each AdWords campaign, …

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

0.0 00 QUESTION Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create one campaign for all the products his client offers Create one campaign with a broad selection of keywords Create campaigns based on the structure …