Category «Google Ads Fundamentals»

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

QUESTION Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create one campaign for all the products his client offers Create one campaign with a broad selection of keywords Create campaigns based on the structure of his …

On the Display Network, your ad is eligible to show on a webpage if your:

QUESTION On the Display Network, your ad is eligible to show on a webpage if your:  A)  keywords match that webpage’s content  B)  ad text matches that webpage’s content  C)  landing page matches that webpage’s content  D)  website matches that webpage’s content The correct answer is:  A)  keywords match that webpage’s content Explanations: AdWords has …

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

QUESTION When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?  A)  Maximize clicks  B)  Enhance cost-per-click (CPC)  C)  Target return on ad spend (ROAS)  D)  Target …

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

QUESTION Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to raise your bid when a conversion is more …

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

QUESTION Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and: the expected impact of extensions and other ad formats your historical conversion rate the search ranking of your website the daily budget you’ve set The correct answer is: the expected impact …

Your ad can show to a potential customers when your targeted language matches:

QUESTION Your ad can show to a potential customers when your targeted language matches:  A)  the customer’s browser setting  B)  the customer’s Google interface language setting  C)  the language of websites a user visits most often  D)  the customer’s operating system language The correct answer is:  B)  the customer’s Google interface language setting Explanation: Language …

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

QUESTION Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid …

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

QUESTION You would advise a client that’s launching a new product line to advertise on the Display Network because she can:  A)  reach people who are interested in similar products  B)  use text ads that encourage people to call her business  C)  use text ads that encourage people to visit her website  D)  reach people …

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

QUESTION When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? Include call–to–actions, such as “Find the nearest location” Information about Italian food in the description Use the same headline and description as other advertisers An exclamation …

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

QUESTION Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone? Conversion tracking Search terms report Impressions Reach and frequency The correct answer is: Conversion tracking Explanation: If phone calls are essential …

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

QUESTION Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like “Visit our gym now” Add a promotion like “20% off fitness classes” Add a call-to-action like “Sign up for a …

You can use audience targeting to show your ads to:

QUESTION You can use audience targeting to show your ads to: specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests specific groups of people, based on their location The correct answer is: specific groups of people, based on their interests Explanation: Adding audiences …

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

QUESTION Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Broaden …

Why would an advertiser use sitelinks?

QUESTION Why would an advertiser use sitelinks? To let customers click a button to call the business To showcase customer reviews with high-quality survey data To show a link that sends people to the app store or starts downloading an app To give customers quick access to multiple pages of an advertiser’s website The correct …

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

QUESTION Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean? Karen’s ads often show below her organic results for the search query People who see Karen’s site in relevant organic search results often click through to …

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

QUESTION An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? Keyword targeting Device targeting Audience targeting Location targeting The correct answer is: Location targeting Explanation: Location extensions: Encourage people to visit your business by showing your location, a call button, and …

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

QUESTION Which bid strategy should Sara use if her goal is to get more people to call her local catering business?  A)  Cost-per-view (CPV)  B)  Cost-per-thousand-impressions (CPM)  C)  Cost-per-click (CPC)  D)  Cost–per–acquisition (CPA) The correct answer is:  D)  Cost–per–acquisition (CPA) Explanations: Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the …