Category «Google Ads Display Advertising»

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

QUESTION Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Contextual product targeting The “Green Living Enthusiasts” affinity audience Demographic targeting Gender targeting The correct answer is: The “Green Living Enthusiasts” affinity audience …

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

QUESTION An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? Set language targeting options for the …

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

QUESTION Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Managed placements In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category Dynamic remarketing Similar audiences The correct answer is: Similar audiences Explanations: Confusing question. Similar audiences, In-market audiences and even Managed placements could …

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

QUESTION Which bidding option is best suited for an advertiser focused on direct response marketing goals? Effective cost-per-thousand impressions (eCPM) Cost-per-interaction (CPI) Cost-per-click Cost-per-thousand impressions (CPM) The correct answer is: Cost-per-click Explanation: One of the most common goals among business owners is to drive sales and generate leads. This often means running direct-response campaigns that …

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

QUESTION There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3) Your campaign type Cost of your keywords Competitors’ products Your profits The correct answer is: Your profits Explanation: If you’re just starting out in AdWords, you’ll want to go …

What can you do by creating a separate campaign that’s targeted only to the Display Network?

QUESTION What can you do by creating a separate campaign that’s targeted only to the Display Network? Allocate budget and control spend more effectively across campaigns Exclude irrelevant placements and categories Set specific maximum cost-per-click (CPC) bids for automatic placements Set a separate placement bid at the ad group level The correct answer is: Allocate …

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

QUESTION You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports? Clickthrough rate and cost-per-click Conversion delay and cost-per-acquisition Impressions, reach, frequency Impressions and conversions The correct answer is: Impressions, reach, frequency Explanation: …

Cost–per–thousand impressions (CPM) bidding is only available for:

QUESTION Cost–per–thousand impressions (CPM) bidding is only available for: accounts using U.S. dollars for billing currency accounts that are using prepay billing campaigns that target the Display Network campaigns that target search partner sites The correct answer is: campaigns that target the Display Network Explanation: CPM bidding means that you pay based on the number …

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

QUESTION You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? Keyword targeting Audience targeting Location and language targeting Device targeting The correct answer is: Keyword targeting Explanation: Display Network keywords help you connect your campaigns to likely buyers. Keywords are one of the targeting options on …

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

QUESTION In order to use target cost–per–acquisition (CPA) bidding, an advertiser must: be using viewable cost-per-thousand-impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days be opted into the Search Network have a certain number of conversions in the previous 30 days be opted into the Search Network and YouTube …

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

QUESTION If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign? You don’t need to select marketing objective in this case Build awareness Drive action Influence consideration The correct answer is: Drive action Explanation: There are three types of …

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

QUESTION Why is it recommended to separate Display Network campaigns from Search Network campaigns? Different campaign settings may be more effective on different networks Separate campaigns allow for more accurate location targeting Higher bids are required to be successful on the Google Display Network Lower clickthrough rate (CTRs) on the Google Display Network can negatively …

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

QUESTION An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites? Add “Java beans” as a negative keyword …

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

QUESTION To raise awareness of what you’re advertising without limiting who might see your ads, you should: set a mobile bid adjustment to reach more customers on mobile devices set a topic bid adjustment to show your ads on multiple pages about a specific topic add multiple targeting methods and use the “Target and bid” …

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

QUESTION Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network? Clicks Clickthrough rate (CTR) Conversions Impressions The correct answer is: Conversions Explanation: If you campaign is direct-response orientated, then you should focus on conversions and CPA bidding strategies. In other words, if you want customers …

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

QUESTION When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to: increase overall impressions for the ad identify the traffic to your website that was generated by AdWords ads improve the Quality Score of the ad on all Google properties set expectations for customers who are …

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

QUESTION For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are: only cost-per-click (CPC) ads entering the auction both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction only viewable cost-per-thousand impressions (vCPM) ads entering the auction any cost-per-click (CPC) or …

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

QUESTION In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose? Search Network with Display opt-in Search Network Video Network Display Network The correct answer is: Display Network Explanation: The Display Network allows you to create various types of ads such as responsive, interactive, …

Which report is helpful when using site and category exclusions?

QUESTION Which report is helpful when using site and category exclusions? Ad group report Campaign report Keyword report Placement report The correct answer is: Placement report Explanations: The Placements tab shows all of the web pages, apps, and videos where your display ads appeared, regardless of targeting method. You’ll see both managed placements that you …