Category «Google Ads Display Advertising»

An advertiser would benefit from using affinity audience targeting if they want to reach people:

0.0 00 QUESTION An advertiser would benefit from using affinity audience targeting if they want to reach people: regardless of their particular interests with a very specific interest, for example, avid marathon runners who’ve already visited their website with a particular broad interest, for example, sports fans The correct answer is: with a particular broad …

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

0.0 00 QUESTION A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? Affinity audiences Custom affinity audiences Managed Placements Demographic targeting The correct answer is: Custom affinity audiences Explanation: With custom affinity audiences, you can create audiences that are more tailored to …

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

0.0 00 QUESTION Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ad group, target groups of placements with similar themes Move automatic and managed placements into separate ad groups Create a separate ad group for each placement Target a broad collection of placements with a single ad …

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

0.0 00 QUESTION You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs? TrueView ads Standard image ads Responsive ads Lightbox …

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

0.0 00 QUESTION How long should advertisers wait after creating a new Display campaign before analyzing its performance? 1 month 1 week 2-3 days 2-3 weeks The correct answer is: 2-3 weeks Explanation: It recommended by Google to wait 2-3 weeks before analyzing campaign’s performance. However it’s only a general recommendation. If your campaign receiving …

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

0.0 00 QUESTION Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? Viewable cost-per-thousand impressions (vCPM) Target return on ad spend (ROAS) Cost-per-day (CPD) Cost-per-view (CPV) The correct answer is: Target return on ad spend (ROAS) …

Ads are likely to be most contextually relevant to the sites on which they appear when using:

0.0 00 QUESTION Ads are likely to be most contextually relevant to the sites on which they appear when using: Remarketing In-market audiences Affinity audiences Topic targeting The correct answer is: Topic targeting Explanation: Contextual targeting: This type of targeting is used to match your ads to sites or pages (also known as automatic placements) …

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

0.0 00 QUESTION Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Prominently feature her street address in bold text Advertiser on the Search Network as well as the …

Which bidding option is best suited for an advertiser focused on branding goals?

0.0 00 QUESTION Which bidding option is best suited for an advertiser focused on branding goals? Cost-per-click (CPC) Viewable cost-per-thousand impressions (vCPM) Cost per acquisition (CPA) Effective cost-per-thousand impressions (eCPM) The correct answer is: Viewable cost-per-thousand impressions (vCPM) Explanation: If you’re interested in maximizing ad views, rather than clicks, vCPM bidding strategy can help you …

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

0.0 00 QUESTION Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? Placement Affinity audiences Remarketing Topic The correct answer is: Remarketing Explanation: Remarketing helps you reach people who have visited your website or used …

View–through conversions are available only to:

0.0 00 QUESTION View–through conversions are available only to: advertisers that have implemented Conversion Optimizer advertisers that have implemented Conversion Tracking advertisers that are using AdWords for Video advertisers that have opted into the Search Network The correct answer is: advertisers that have implemented Conversion Tracking Explanations: For a view-through conversion search to occur, the …

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

0.0 00 QUESTION Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly …