Category «Display & Video 360»

Where are video ads hosted for a TrueView campaign?

QUESTION Where are video ads hosted for a TrueView campaign? On Display & Video 360 using a 1×1 pixel and a Native ad tag On Campaign Manager On the advertiser’s public YouTube channel Through a third-party video hosting tool The correct answer is: On the advertiser’s public YouTube channel Explanation: We will update later. sincerely …

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

QUESTION Which two pacing scenarios represent spend-behavior that’s working as intended? (select two) Select All Correct Responses Even pacing line item overspends in the first six hours, and then pauses insertion order spend ASAP pacing line item spends the entire budget within the first couple of hours Ahead pacing line item spends 120% of its …

To duplicate a line item, what steps must be taken?

QUESTION To duplicate a line item, what steps must be taken? Select the line item, click “Action,” and then “Download” Select the line item, click “Action,” and then “Duplicate” Select the line item, click “Action,” and then “Bulk Edit” Use the default targeting to duplicate line items The correct answer is: Select the line item, …

Which exchanges have their own creative audit process?

QUESTION Which exchanges have their own creative audit process? AppNexus, Google Ads Manager, BrightRoll Every exchange has its own creative audit process AdRoll, Pubmatic, Rubicon Google Ads Manager only The correct answer is: AppNexus, Google Ads Manager, BrightRoll Explanation: Creatives added to Display & Video 360 go through an approval process to make sure they’re …

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

QUESTION What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Upload the categories into Campaign Manager’s Verification system Implement tracking tags with 1×1 pixels that call the third-party’s verification system Contact support with a list of the categories that need to be excluded using a specific third-party verification …

How are creatives assigned to a line item?

QUESTION How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and click Save Select the creative to assign in the line item’s creative section In the line item’s settings, search and select the correct 1×1 pixel Bulk upload a creative spreadsheet in the …

What is the difference between Programmatic Guaranteed deals and preferred deals?

QUESTION What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are imcompatible with conversion pixels Programmatic Guaranteed deals have required minimum spend Preferrred deals do not allow targeting edits in Display & Video 360 Preferred deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum …

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

QUESTION What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? Select the deal from the the insertion order’s Inventory Source targeting Find the deal in Marketplace and assign the creative Add the Deal ID in the advertiser’s Basic Details In My Inventory, find the deal and select configure The …

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

QUESTION What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? The system automatically moves budget to higher performing line items The system will apply new budgets based on the insertion order’s goal The system automatically provides budget suggestions to the Quality metrics Budget segments will automatically actualize and allocate …

At what levels can pacing be set?

QUESTION At what levels can pacing be set? Insertion order and line item Campaign and line item Campaign and insertion order Line item and ad group The correct answer is: Insertion order and line item Explanation: Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is …

What step should be taken to determine which creatives had the lowest eCPM over the last month?

QUESTION What step should be taken to determine which creatives had the lowest eCPM over the last month? Generate an Inventory Availability report grouped by site and multiply average CPM by frequency Generate an Audience Composition report grouped by audience with the CPM metric selected Go into the creative section for the advertiser and compare …

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

QUESTION Which three settings could prevent deals from meeting their ad-serving goals? (select three) Select All Correct Responses Brand safety and sensitive category targeting Demographics and audience targeting VAST and VPAID creatives that are approved Geotargeting and bid strategies The correct answer is: Geotargeting and bid strategies Explanation: We will update later. sincerely thank

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

QUESTION When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? Demographics Keyword Geography Time and Day The correct answer is: Keyword Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take …