QUESTION What step would an advertiser take to target a list of email addresses? Create a Customer Match list for TrueView Create a Custom Affinity audience list Assign a Floodlight tag to an audience list in Campaign Manager Add the email addresses to keyword targeting The correct answer is: Create a Customer Match list for …
QUESTION Which two views show the revenue and conversion metrics for line items? (select two) Select All Correct Responses Quality view Pacing view Performance view Optimization view The correct answer is: Optimization view Explanation: The Optimization view shows if your insertion orders and line items are on track to hit spend and performance goals. In …
QUESTION What step should be taken to track and secure a programmatic deal with a publisher? Go to Marketplace Negotiations to review and accept deals in Display & Video 360 Contact your customer support representative Go to Inventory targeting within a line item and search within “Inventory Source” Go to the partner’s Basic Details, in …
QUESTION The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two) Select All Correct Responses Upload conversions Customize verification alerts Customize reporting Download data transfer log files The correct answer is: Customize reporting Explanation: We will update later. sincerely thank
QUESTION Which conditions must be true in order to designate an advertiser as a “child”? The advertiser doesn’t have any “child” advertisers associated with it The advertiser is part of a subaccount There aren’t any Floodlight activities associated with the “child” advertiser There aren’t any campaigns associated with the “parent” advertiser The correct answer is: …
QUESTION What object in Campaign Manager is equivalent to a creative in Display & Video 360? Ad Campaign Placement Creative The correct answer is: Placement Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement. In Campaign Manager, …
QUESTION Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three) Select All Correct Responses Display & Video 360 Studio Google Ads Search Ads 360 The correct answer is: Search Ads 360 Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager …
QUESTION Which two methods measure impressions served in a mobile app? (select two) Select All Correct Responses Click tracker ad Mobile tracking ad Serving mobile creative directly through Campaign Manager 1×1 impression tracker The correct answer is: 1×1 impression tracker Explanation: Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of …
QUESTION Counters and Total Interactions metrics are available for which type of creatives? Twitter creatives Mobile in-app interstials Creatives built in Studio HTML5 creatives coded in GWD The correct answer is: Creatives built in Studio Explanation: Counters and Total Interactions metrics are available for the creative that are built in Studio.
QUESTION The Insights tab in Reporting shows the view performance against which three goals? (select three) Select All Correct Responses Cost per activity (CPA) Click rate Viewable CPM Conversions per impression The correct answer is: Conversions per impression Explanation: He Insights tab enables media planners to better understand the performance of campaigns at a glance …
QUESTION What are two Video Verification metrics? (select two) Audio muted at finish Video Prominence Score Audio muted at start Eligible impressions for audio The correct answer is: Audio muted at start Explanation: Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other …
QUESTION When assets are added to an existing creative, where will these updates be reflected? In the creative preview, but not in currently assigned ads Within the ads where the creatives are assigned In future ad creative assignments, but not within existing ads Updates appear as a new creative The correct answer is: Within the …
QUESTION What action can be taken to select which columns appear in the trafficking interface? Create a custom view Create a new user role Create a filter Create a new user profile The correct answer is: Create a custom view Explanation: Click the “Views” menu in your campaign. This allows you to select what types …
QUESTION What must a Floodlight tag include to capture product data alongside a conversion? Custom Floodlight variable Dynamic pixels 1×1 tracking pixel An ord value The correct answer is: Custom Floodlight variable Explanation: We will update later. sincerely thank
QUESTION What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap Keyword targeting Priority Dynamic targeting keys The correct answer is: Priority Explanation: Priority: This determines which ad serves when a user is eligible for …
QUESTION At what level can landing pages be set, so they are the same across multiple ads? Placement Creative Account Ad The correct answer is: Creative Explanation: You can choose whether to use landing pages set in your ad or your creative based on your needs: Creative-level landing pages allow you to use the same …
QUESTION If a publisher serves a placement tag after the campaign end date, what ad will serve? Nothing will serve The backup image A random ad The default ad The correct answer is: The default ad Explanation: We will update later. sincerely thank
QUESTION Agency Admin, Agency Trafficker, and Site Trafficker are examples of what? Placement strategies Content categories User roles User profiles The correct answer is: User roles Explanation: We will update later. sincerely thank
QUESTION What counting method tracks the number of sales made or items purchased? Sales activities Standard counting Counter activities Custom Floodlight variables The correct answer is: Sales activities Explanation: We will update later. sincerely thank
QUESTION What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service? Custom 1×1 pixel that fires when the product or service page loads Sales Floodlight tags that capture revenue Custom Floodlight variable that captures the product or service ID Dynamic Floodlight tag that …