An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

QUESTION

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Test only one version of your ad text

Lower the cost-per-click (CPC) bids and increase the budget

Delete keywords that are generating the most clicks

Test different cost-per-click (CPC) bids

The correct answer is:

Test different cost-per-click (CPC) bids

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
Explanation:

Testing and experimenting is an essential part of marketing campaign optimization. It’s an ongoing process. You can use drafts and experiments to compare your current bidding strategy to something new and more clearly evaluate the results of your test.

There are four steps to profit driven bidding in AdWords:

Define a formula that calculates total profits from AdWords.

Why: You need a formula to measure and optimize for profit in AdWords.

Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.

Read more here: https://support.google.com/adwords/answer/6167149?hl=en

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