An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
The correct answer is:
Location extensions: Encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there.
In Google Ads, you can choose between different targeting options. In this case, you want to target customers in California. Means you should use location targeting.
Tip: California is … huge. Always consider narrowing your audience to reach the most relevant people. Combine several targeting options. That will be better for your budget. And California also…
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Course: Adwords Fundamental
Topic: Enhance your ad with extensions