A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

QUESTION

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A) Ad Scheduling

B) cost-per-day (CPD)

C) Conversion Optimizer

D) cost-per-thousand impressions (CPM) bidding

The correct answer is:

C) Conversion Optimizer

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
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