What are UTM parameters?

QUESTION What are UTM parameters? parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns parameters that are added to URLs in order to track …

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

QUESTION Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords …

An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this?

QUESTION An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking code snippet was not added to the site The cost-per-click (CPC) bid was lower than …

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target CPA bidding every other day to observe differences Install a new conversion tracking code Monitor …

You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?

QUESTION You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush? Use the Site Audit Allow Rules Alter your robots.txt file Delete a part of your website Block the bot …

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?

QUESTION Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics? Backlink Audit Organic Traffic Insights Position Tracking On Page SEO Checker (formerly SEO Ideas) The correct answer is: Organic Traffic Insights Explanation: We will update later. sincerely thank

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements? 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs Cheap, cheap, cheap monitors The correct answer is: 20-70% off LCD monitors Explanation: We will update later. sincerely thank

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

QUESTION You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments The correct answer is: …

Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant?

QUESTION Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant? A page showing both laptops and desktops A page showing laptops A page showing a tablet A computer store homepage The answer is: [sociallocker] A page showing laptops [/sociallocker] Read more here: https://support.google.com/adwords/answer/2404197?hl=en The correct answer is: A …

When expanding a business internationally, which of the following is most important to provide on your website?

QUESTION When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local customers The correct answer is: Products and delivery details in the correct currency Explanation: …