The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?

QUESTION The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign? October 2017 March 2017 January 2017 May 2017 September 2017 November 2017 The …

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

QUESTION You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, …

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

QUESTION Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers. Keyword Gap Position Tracking Keyword Difficulty Keyword Overview → Phrase Match Report Keyword Magic Tool The correct answer is: Keyword Magic Tool Explanation: We will …

What step should you take after you have grouped new keywords and moved them from one group to another?

QUESTION What step should you take after you have grouped new keywords and moved them from one group to another? Specify keywords match type Filter results by CPC Remove cross-group negatives There is nothing left to do. You can start exporting the results The correct answer is: Remove cross-group negatives Explanation: We will update later. …

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

QUESTION Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers. Keyword Overview → Phrase Match Report Keyword Magic Tool Ads History Keyword Overview → PPC Keyword Tool PLA Research Position Tracking The correct answer is: Keyword Overview → PPC Keyword Tool Explanation: We will update …

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

QUESTION True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. A) No additional implementation is required since Goals are tracked automatically. B) You must set up your goals once you identify the KPIs you want to track. The correct answer is: B) You must set up your goals …