Which lets you change keywords, campaigns, ads, ad groups, and product groups?

0.0 00 QUESTION Which lets you change keywords, campaigns, ads, ad groups, and product groups? Category editor Bulk edits Campaign editor Revision tool The correct answer is: Bulk edits Explanation:“Bulk editing” means editing more than one thing in your account at a time. Using bulk editing helps you save time by simultaneously updating multiple items …

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

0.0 00 QUESTION Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched …

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

0.0 00 QUESTION Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball …

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

0.0 00 QUESTION If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context? Hootsuite Campaigns Hootsuite Engagement Hootsuite Email Capture Hootsuite Retargeting Hootsuite Analytics The correct …

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

0.0 00 QUESTION Which is a method for evaluating performance of engagement ads created with the Ad gallery? Funnel visualization report AdSense reports in Google Analytics Transaction rate Mouseover rate The correct answer is: Mouseover rate Explanations: See instances where customers place their cursors over your display ad for a second or more. This can …

Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

0.0 00 QUESTION Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be? 30 40 50 60 The correct answer is: 50 Explanation: Detractors are the consumers which didn’t like your service, who can damage your growth and maybe a big problem with …

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

0.0 00 QUESTION There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey The correct answer is: …

Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

0.0 00 QUESTION Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two) owly links are prioritized by social networks owly …

When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees.

0.0 00 QUESTION When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees. A) ARPU B) share of voice C) ROI D) SEO E) all of the above The correct answer is: Explanation: We will update later. …

You can use the AdWords Application Programming Interface (API) to:

0.0 00 QUESTION You can use the AdWords Application Programming Interface (API) to: integrate AdWords data with your inventory system integrate AdWords data with multiple manager accounts override AdWords functions you don’t need integrate data about competitors into your account The correct answer is: integrate AdWords data with your inventory system Explanations: The API is …

Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT:

0.0 00 QUESTION Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact …

When competing for the same ad unit, if the Ad Rank of a cost-perthousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

0.0 00 QUESTION When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the: placement-targeted ad will be the only ad to appear in the ad unit keyword-targeted ad will appear above the placement-targeted …

Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specificially, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

0.0 00 QUESTION Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specificially, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question? A) Yes – HubSpot …