When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

QUESTION When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? A Choosing what images to put on your website B Reserving all the social profiles that you will be using for the business C …

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

QUESTION You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? A) Custom Reports B) Segments C) Data Import D) Annotations E) Analytics Intelligence …

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

QUESTION Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? A) Assisted Conversion Value B) Conversion Rate C) non of these metrics D) First Interaction (Click) Conversions The correct answer is: A) Assisted Conversion Value Explanation: We will update later. sincerely thank

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

QUESTION It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? A) selling products or services B) all these options are equally relevant as business objectives for content publishers C) encourage engagement and frequent visitation …

Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

QUESTION Search engines see the content on a website as written code, how can you help search engines identify the images on your website? A Place them well within your text B Make them eye-catching C Put branding on them D Give them descriptive names The correct answer is: D Give them descriptive names Explanation: …

When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

QUESTION When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework? A The consideration phase, when customers start to research potential products to buy B The finance stage, when customers think about their budgets C The action stage, the moment when customers …

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

QUESTION Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? A) Browser B) All of these dimensions C) Device Category D) None of these dimensions E) Language The correct answer is: B) All of these dimensions Explanation: We will update later. sincerely thank

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

QUESTION The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved? A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home” B) Use …

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

QUESTION Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? A) Hour of Day B) Placements C) Campaigns D) AdWords Keywords E) Destination URLs The correct answer is: A) Hour of Day Explanation: We will update later. sincerely …

Which of the following technologies on your site influence how you implement Analytics?

QUESTION Which of the following technologies on your site influence how you implement Analytics? A) responsive web design B) Flash and AJAX events C) query string parameters D) All of these answers are correct. D) server redirects The correct answer is: D) All of these answers are correct. Explanation: We will update later. sincerely thank

Digital analytics is

QUESTION Digital analytics is A) all of these answers are correct B) the analysis of quantitative data from your business C) the analysis of data from your business and the competition D) the analysis of qualitative data from your business E) a process of continual improvement of the online experience The correct answer is: A) …