You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

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QUESTION

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

Google’s reach solutions

Brand Lift

Google Consumer Surveys

Sales Lift

The correct answer is:

Google’s reach solutions

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
Explanation:

Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.

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