You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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QUESTION

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Set a theme for each ad group and choose related keywords

Keep each keyword to a single word, rather than a phrase

Include more than 50 keywords in 1 ad group

Set a theme for each campaign and choose related keywords

The correct answer is:

Set a theme for each ad group and choose related keywords

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
Explanations:

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

To show more relevant ads to potential customers, group your keywords and ads into ad groups based on your products, services, or other categories.

Read more here: https://support.google.com/adwords/answer/2453981?hl=en

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