Which of the following is true about apps?

Rate this post

QUESTION

Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement

Apps and mobile optimized sites are the same thing

Once a user downloads an app, they are likely to return and engage with it

Apps are more geared towards acquisition purposes

or

Once a customer downloads an app, they will be likely to return

Most smartphone users download apps on a weekly basis

The majority of Android apps have been downloaded

The number of app installs on Android tablets is increasing

The correct answer is:

Once a customer downloads an app, they will be likely to return

Which of the following is true about apps?
Explanation:

In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just downloaded app and move on.

People turn to apps to ease their daily grind. And they’re more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives.

Apps can be quite helpful during a customer’s purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just-downloaded app and move on.

Read more here: https://www.thinkwithgoogle.com/articles/mobile-app-marketing-insights.html

Source

(Visited 2 times, 1 visits today)