What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

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QUESTION

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Drive action

Build awareness

Influence consideration

Drive loyalty

The correct answer is:

Influence consideration

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Explanation:

There are three types of marketing objectives:

Build awareness

Influence consideration

Drive action

When to use “Influence Consideration” Marketing objective:

Selling a product that requires that you educate your customer

Selling a product you want to differentiate from what similar advertisers offer

Encouraging customers to explore what you offer

Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956

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