What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

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QUESTION

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling

Conversion tracking

Channel Groupings

Multi-Channel Funnels

The correct answer is:

Attribution modeling

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Explanation:

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518?hl=en

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